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Nokia ropes in Hitesh Chhabra as sales director
MUMBAI: Hitesh Chhabra, a veteran of the ICT world with over 23 years of experience, has jumped ship from Chinese tech giant Huawei to join Nokia as sales director this month. The move marks the end of a nearly 14-year run at Huawei, where he most recently served as director of enterprise solution sales and chief technology officer for the company’s enterprise business group in India.
During his tenure at Huawei, Chhabra led solution sales operations across India, with responsibilities ranging from yearly business planning and pre-sales team management to strategic consulting and C-level engagement. His role involved extensive customer interaction and sales team leadership focused on technology strategy execution.
Prior to his Huawei chapter, Chhabra cut his teeth at several tech heavyweights, including a two-year stint at Alcatel-Lucent (now part of Nokia), where he worked as a solution manager at the IP Transformation Centre. His CV also includes nearly four years at UTstarcom, where he served as senior network specialist and assistant manager at the Global Escalation Centre, and shorter tenures at Tata Consultancy Services and Cisco’s Technical Assistance Centre.
Known for his team-oriented approach and customer relationship development skills, Chhabra brings to Nokia his expertise in ICT solution sales, campus and enterprise networks, and strategic leadership—precisely the toolkit the Finnish firm will be keen to deploy as it battles for market share in the enterprise space.
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ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
