MAM
Noise’s Luna Ring wins 2024 Red Dot Design Award
Mumbai: Noise, a connected lifestyle tech brand, has been honoured with the prestigious Red Dot Award in the category of Product Design for its flagship wearable Luna Ring wearable device. This globally-renowned award recognizes Noise’s excellence in design quality and innovation.
Launched last year as the segment’s first smart ring, the Luna Ring represents Noise’s dedication to design-driven innovation in wearable technology. Conceptualized and crafted in-house, this compact and comfortable device blends advanced health monitoring capabilities with a stylish, discreet form factor.
The Luna Ring elegantly houses research-grade PPG, motion, and body temperature sensors within its durable titanium casing – a feat of miniaturization that marries cutting-edge biometrics with premium materials. Beyond its sleek aesthetics, this smart ring tracks over 70 biometric signals, providing valuable insights into sleep quality, activity levels, and overall well-being. The product’s design focuses on elevating both functionality and wearability for a seamless user experience.
The Luna Ring represents the perfect symbiosis of Noise’s innovative spirit and design prowess. Packed with advanced sensors and intuitive user interfaces, it allows users to conveniently track their health, fitness, and daily metrics while making a bold statement with its sleek, minimalist aesthetics.
Established in 1955, the Red Dot is an internationally respected mark of excellence that has become a coveted seal for exceptional design works across product, communication, and concept categories. By securing this distinction in the Product Design segment, Noise has cemented its position among the global vanguards of design leadership. For 2024, an international jury meticulously evaluated thousands of product designs from companies across the globe before bestowing the ‘Red Dot’ distinction upon Noise’s Luna Ring – a seal reserved only for products featuring truly outstanding designs.
“Design thinking has been the guiding force behind our product vision at Noise,” said Amit Khatri, co-founder at Noise. “We blend cutting-edge features according to user needs while packaging them in an exquisite design language. Being named a Red Dot winner for the Luna Ring validates our brand’s relentless commitment to this design philosophy. This prestigious award recognizes our ability to develop connected wearables that not only offer superior functionality but also elevate the user experience through an exceptional design crafted around their needs and preferences.
As a Red Dot laureate for 2024, Noise’s Luna Ring will be featured in the Red Dot Design Yearbook, online exhibitions, and museums. The company is also invited to celebrate this milestone at the Red Dot Award Ceremony and Designers’ Night in June 2024.
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
