MAM
Noise ropes in star Indian cricketer Rohit Sharma as brand ambassador
MUMBAI: Noise, a new-age smart-tech consumer electronics brand, has substantially ‘upped its game’ by announcing its partnership with India’s run machine and ICC ODI Cricketer of the Year, 2019 – Rohit Sharma.
As an entity, Noise stands for the passion that drives the youth to break the mold and follow their dreams at will. It aims to enable the same through all its upcoming campaigns, and is excited about the intangible value Rohit Sharma will add to the brand’s message at its core.
Noise founder Gaurav Khatri said, “We’re delighted to announce our partnership with Rohit Sharma, who truly is one of the greatest cricketers of our time. His dedication to the sport adequately mirrors the commitment we feel towards providing our customers with the best. Together, we look forward to propagating a positive message; One which resonates with youngsters, advocates following one’s passion, and encourages the youth to listen more carefully to their inner noise.”
Expressing his thoughts, Rohit Sharma said, “As a professional athlete, my life demands me to focus on my fitness. Having said that, I have always believed that being healthy is the first step towards a meaningful life as a healthy body breeds a healthy mind. Hence, I ensure that I give my 100% every single day whether I’m in between a series or have a gap. This always keeps me in a happy space, also ensuring that I do justice to my commitment to the sport.”
“I’m excited to be associated with Noise for their fitness wearables category. With them, I get to map my fitness regimes to push myself to the next level. Their trendy designs couple their technology brilliantly and also align with my sense of style,” added Rohit, who is exclusively managed by IMG Reliance’s talent management company.
In the near future, Rohit will launch Noise’s freshest addition to its smart wearables category – NoiseFit Fusion – India’s first full touch hybrid Smart Watch. Furthermore, Rohit Sharma will be launching his own Limited Edition through the brand as well, thereby ingraining his passion directly into the brand’s DNA.
Within just two short years, Noise has become one of the top players in wireless earphones and smart wearables in the Indian market. It tells the inspirational tale of how a young, fresh and hungry start-up can quickly grow into a worthy opponent in today’s hyper-competitive Indian market. With the right mix of attractive pricing, sleek design, and compelling features – Noise is well on its way to making sure it’s heard.
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
