MAM
Noise launches NoiseFit Javelin
Mumbai: Noise, a connected lifestyle brand, launched its first limited-edition smartwatch, NoiseFit Javelin, co-created with India’s Golden Boy and brand ambassador, Neeraj Chopra. The exclusive smartwatch pays tribute to Neeraj’s #ArmOfGold, encapsulating the will, grit, and pride that have brought numerous glories to India. From its name to its design inspired by the nation’s colours, the NoiseFit Javelin encapsulates the pride of the nation, further personalised with Neeraj’s signature and unique serialization, marking a tribute to his legacy victory of 2021.
The NoiseFit Javelin not only commemorates Neeraj Chopra’s journey of resilience but also integrates innovative features to assist users in maintaining fitness and training with equal determination. This limited edition smartwatch embodies the perfect alignment of Noise and Neeraj Chopra, uniting under a shared appreciation for embracing the Noise within and etching India’s name on the global map.
Neeraj’s journey from a promising athlete to an Olympic champion resonates deeply with Noise’s brand ethos. It represents that from humble beginnings come great achievements if one never stops dreaming and persevering. As Neeraj continues to set records and inspire millions, Noise seized the opportunity to honour his accomplishments and connect with enthusiasts nationwide. This badge of honour capsulises Neeraj’s grit and determination on the global stage, showcasing how dedication and unwavering focus can transform ambitious dreams into reality. This special edition smartwatch not only pays homage to Neeraj’s historic Olympic gold medal but also invites users to personally celebrate his inspiring journey and future wins.
Noise co-founder Gaurav Khatri said: “As a proud homegrown brand marking leadership at national and global levels, it is our privilege to create this limited edition alongside Neeraj Chopra, as we celebrate the sports icon. We don’t see it as just another smartwatch, but a badge of honour, embodying Neeraj’s indomitable spirit of a championship allowing a tangible connection to his lasting legacy. Neeraj has been integral to the Noise family, and with NoiseFit Javelin capsulizing his signature glory and essence of our core values, we are excited to give fans an opportunity to connect and celebrate India’s golden boy’s remarkable journey, together.”
“When I teamed up with Noise, I was certain we had a strong synergy. Inspired by their journey of bringing global pride to India and empowering lives through innovation, I am thrilled to bring this special edition smartwatch, the NoiseFit Javelin, that embodies the grit, will, and trust that inspire us all to push our limits every day. Each watch bears my signature, offering a chance to own a unique piece of my journey from 2021. As we continue to take India to great heights, this smartwatch allows us to celebrate the glory together with our fans.” said Neeraj Chopra
This limited edition smartwatch not only celebrates Chopra’s grit, pride, and will but also delivers a powerful array of features to enhance the user’s lifestyle.
Beyond its distinctive design, the NoiseFit Javelin packs a powerful punch. The smartwatch features a stunning 1.46” AMOLED display, Bluetooth calling capabilities, and a robust 3-layer build with a screw dial crown. Inspired by Chopra’s dedication and focus, the Javelin boasts a “Scheduled DND” mode, allowing users to silence distractions and achieve peak performance. Additionally, an SOS feature ensures safety and security for users on the go.
The NoiseFit Javelin prioritizes user well-being with the comprehensive Noise Health Suite, including heart rate monitoring, SpO2 tracking, sleep monitoring, stress measurement, and even a female cycle tracker. The NoiseFit Javelin is built to withstand the elements with its IP68 water and dust resistance rating. Furthermore, the device boasts a long-lasting battery life of up to 7 days, keeping users connected and on track throughout their busy days.
Featuring over 100 sports modes, the NoiseFit Javelin caters to a variety of fitness enthusiasts. Users can stay stylish and informed with over 100 customizable watch faces. The smartwatch also integrates a productivity suite with reminders, weather updates, a built-in calculator, music control, and a multi-functional clock with alarm, timer, and stopwatch features.
As a tribute to Neeraj’s remarkable achievement in 2021, the watches are serialized exclusively for that year, making each piece a unique collector’s item. The NoiseFit Javelin limited edition smartwatch is priced at Rs. 3,999 and available for purchase on gonoise.com, Amazon and Myntra starting today. With its unique design, advanced features, and focus on well-being, the NoiseFit Javelin is the perfect way for users to celebrate his victory and embrace an active lifestyle.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
