Ad Campaigns
Noise launches Noise for Nature campaign with Angad Achappa on Earth Day
Mumbai: Noise, a leading smartwatch brand that resonates with the pulse of India evokes a sense of responsibility to care for Mother Nature on this International Earth Day – a vibrant biodiversity that is the true essence of our planet’s beauty and vitality. The brand launches the ‘Noise For Nature’ campaign, raising awareness about the crucial need to protect and nurture the Earth’s diverse ecosystems. Under the overarching umbrella of the ‘Noise Of India’ initiative, Noise has joined forces with renowned wildlife photographer Angad Achappa to showcase the beauty of nature. The campaign urges people to march together to celebrate Earth Day by reminding them to conserve nature’s beauty which is the rich tapestry of life that Mother Nature has woven for us.
With the Noise For Nature campaign, the brand pays tribute to the incredible diversity of life that surrounds us, echoing the heartbeats of countless species that coexist in nature’s delicate balance. From the majestic roar of the tiger to the melodious symphony of birds, every living creature contributes to the harmonious rhythm of the natural world. To celebrate this, people can download the exclusive wildlife-themed watch faces, featuring his captivating photographs, through the Noise Smartwatches via the NoiseFit app that brings together India one watch face at a time. These stunning watch faces not only add a touch of natural beauty to one’s wrist but also serve as a constant reminder of the need to cherish and safeguard the Earth’s precious ecosystems.
Angad Achappa’s talent for capturing the raw beauty and intricate details of wildlife made him the perfect collaborator for Noise. His awe-inspiring photographs not only showcase the marvels of biodiversity but also serve as a powerful reminder of our collective responsibility to protect and preserve these wonders for future generations.
https://www.instagram.com/angadachappaphotography/?hl=en
By wearing these watch faces, Noise encourages its users to embrace the spirit of environmental stewardship and become ambassadors for the preservation of biodiversity. Together, we can ensure that the rhythms of life continue to resonate in harmony and that Mother Nature’s bounty remains a source of wonder and inspiration for generations to come.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
