Digital
Noise inspires brilliance with Luna Ring in new digital film
Mumbai: Noise, a connected lifestyle brand, has released a new digital film showcasing the capabilities of its first smart ring, Luna Ring. The new film showcases Luna Ring’s transformative power as an ally that pushes you to augment your daily productivity and cognitive functioning.
As part of an ongoing commitment to advancing human potential through consumer-centric innovation, this film moves beyond the product and celebrates the boundless capabilities of individuals as Luna Ring unlocks personalised insights for a healthier, happier you.
The latest film showcases the lives of everyday heroes – an athlete pushing limits in the gym, an entrepreneur navigating success, and a young woman mastering the daily grind. United by their relentless pursuit of well-being and performance, the film showcases how these individuals are guided by the smart ring’s innovation and actionable insights that facilitate a transformative user health span.
The film celebrates small triumphs, the impact of a healthy lifestyle, and a persistent commitment to self-improvement. It serves as a visual representation for a generation aspiring to enhance their lifestyle through empowered choices, guided by self-awareness and technology. The campaign is released across Noise’s digital channels, resonating with audiences looking forward to unlocking their full potential, one insightful step at a time.
With 98.2 per cent accuracy [validated by IIIT-Hyderabad and All is Well (AIW)] and a fighter jet grade titanium body, Luna Ring tracks over 70 body metrics, guiding the users towards their full potential with meaningful insights into their activity, readiness, and sleep. Beyond being a smart ring, the new form factor embodies a philosophy of self-discovery, sparking a transformative shift in lifestyle. It encourages users to understand their bodies, recognise their limits, and rise to overcome challenges. The film captures this essence by seamlessly integrating technology into a minimal yet meaningful form factor, transforming data into actionable intelligence for a productive lifestyle.
Digital
Ethical AI must benefit society, not dominate it, says WFEB chief Sanjay Pradhan at IAA event
At Mumbai event, ethics expert urges businesses and governments to shape AI responsibly
MUMBAI: Artificial intelligence may be racing ahead at lightning speed, but its direction must still be guided by human conscience. That was the central message delivered by Sanjay Pradhan, president of the World Forum for Ethics in Business (WFEB), during the latest edition of IAA Conversations held in Mumbai.
The session was organised by the International Advertising Association (IAA) and the Artificial Intelligence Association of India (AIAI) in association with The Free Press Journal at the Free Press House on 7 March. Addressing a packed audience, Pradhan called for stronger ethical leadership to ensure AI remains a tool that benefits humanity rather than one that governs it.
“Artificial intelligence has rapidly become one of the most powerful technologies humanity has created,” Pradhan said. “It is unlocking breakthroughs in medicine, science and creativity at a pace unimaginable just a few years ago.”
But he warned that the same technology carries serious risks. AI, he noted, can amplify disinformation faster than facts can travel, compromise privacy, deepen discrimination and disrupt millions of livelihoods. Referencing concerns raised by AI pioneers such as Geoffrey Hinton, often called the godfather of AI, Pradhan stressed that the real challenge is not whether AI will shape the world, but whether humans will shape it with ethics and wisdom.
Structuring his talk around four guiding questions, why, what, how and who, Pradhan introduced the audience to WFEB’s emerging AI Ethics Partnership, a global platform aimed at advancing responsible artificial intelligence. He outlined four priority concerns that demand urgent attention: disinformation, bias and discrimination, data privacy and job security.
To make the idea of ethical AI easier to grasp, Pradhan offered a simple metaphor. Ethical AI, he said, is like a three layered cake. The outer layer represents the visible value ethical AI creates for businesses and society. The middle layer is organisational culture that moves ethics from written codes to everyday practice. The innermost layer, however, is the most crucial, the conscience of individual leaders.
Drawing from Indian philosophical thought through WFEB co-founder Ravi Shankar, Pradhan noted that while artificial intelligence can reproduce stored knowledge, true intelligence is boundless and rooted in conscience, creativity and compassion. Practices such as breathwork and meditation, he suggested, can help leaders develop the calm clarity needed for ethical decision making.
The event also featured a discussion with Maninder Adityaraj Singh, chief of staff and head of innovation at Rediffusion Brand Solutions Pvt Ltd, and Yash Johri, lawyer, Supreme Court of India.
Opening the session, IAA India chapter president Abhishek Karnani, highlighted the need for industries to understand and engage with AI responsibly.
“AI has to be befriended and understood,” added Rediffusion managing director and AIAI national convenor Sandeep Goyal. “Its ethical use will determine whether it becomes a friend or a foe.”
As AI continues to reshape industries and societies, Pradhan ended with a simple but powerful call to action. Businesses, governments and individuals must work together to ensure that the algorithms shaping the future reflect human values rather than just cold logic.
