MAM
Noida International Airport Awards Laqshya Media Group exclusive advertising contract
Mumbai: Noida International Airport (NIA) has selected Laqshya Media Group for an advertising contract, which grants exclusive rights for advertising placements both inside the terminal and on the landside. Under the agreement, the airport will feature a wide array of advertising formats, including static media, digital media, interactive displays and innovative advertising formats.
This blend of modern advertising mediums with traditional themes will create a vibrant and cohesive environment where diverse brands converge under a unified design philosophy. The collaboration will provide innovative advertising solutions to brands while ensuring a seamless travel experience for travellers.
Speaking on the occasion, Noida International Airport chief executive officer Christoph Schnellmann said, “With this partnership with Laqshya Media Group, we’re embracing the opportunity to curate an engaging and immersive environment that captivates and engages travellers. Laqshya Media Group brings a wealth of experience in innovative and interactive advertising mediums, and together, we strive to evoke emotions, spark curiosity, and enhance the overall travel experience at Noida International Airport.
“Our partnership with Noida International Airport underscores our commitment to delivering innovative advertising solutions that resonate with passengers and enhance their airport experience. We are well-equipped to create impactful and innovative advertising infrastructure that drives results and elevates brand visibility; Laqshya Media Group is dedicated to optimising brand visibility and engagement among premium international and domestic passengers as they navigate the airport from arrival to departure. By strategically placing advertisements along passengers’ journey paths, Laqshya ensures maximum exposure and impact for its clients’ brands, effectively capturing the attention of the airport’s discerning audience.” said Laqshya Media Group managing director Alok Jalan.
He further added, “With this latest advancement, Laqshya Media now possesses advertising rights at three prominent airports: Noida International Airport in the NCR region, Rajiv Gandhi International Airport in Hyderabad and Cochin International Airport. We also maintain a widespread presence nationwide across traditional and innovative media platforms.”
Noida International Airport will combine Indian culture and hospitality with Swiss technology and efficiency to develop a modern, user-friendly design, inspired by India. The first phase of the airport, featuring one runway and one terminal, will have the capacity to handle traffic of 12 million passengers annually. Upon completion of all four development phases, the airport will be able to cater to 70 million passengers per year.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
