MAM
Nivea unveils new campaign for its ‘Naturally Good’ skincare range
Mumbai: Skincare brand Nivea has introduced its latest skincare innovation – ‘Nivea Naturally Good’. The brand has unveiled its latest campaign featuring Bollywood actor Taapsee Pannu. The all-new product range has more than 95 per cent natural origin ingredients and eco-friendly packaging, said the company.
The film, conceptualised by Publicis One Touch, showcases the actor talking about all the things that Nivea’s new product lacks with the statement “Naturally Good mein kaafi cheezon ki kami hai”. She then goes on to reveal what it lacks: From no harmful chemicals to 50 per cent less plastic. The new Nivea Naturally Good body lotion is then unveiled, with 98 per cent natural origin ingredients & eco-friendly packaging making it a dual favourite that is “Good for Nature & Great for Skin”.
“Nivea always aims to establish the promise of care in every product and campaign. Our new range of Nivea Naturally Good products embodies our corporate purpose of ‘Care Beyond Skin’,” said Nivea India marketing director, Ajay Simha. “Through the new campaign, we want to reach out to our young consumers who believe in the strength of natural ingredients & are conscious of nature while selecting their products.”
The New Nivea Naturally Good range consists of body lotions, deodorants, roll-ons and shower gels. The 360-degree campaign is launched on television and digital platforms and will further be amplified through various other media.
“We have all seen the surge of skincare products that use natural ingredients. But what sets Nivea Naturally Good apart is that while it takes 95 per cent+ of its ingredients from nature, it also gives back with eco-friendly packaging,” said Publicis One Touch, executive creative director, Chandani Samdaria. “We wanted the campaign to be as honest as the range and that’s how the campaign idea ‘Good for nature, Great for skin’ was born. And thereafter Taapsee’s genuinely effervescent personality just makes it come alive.”
Nivea had also taken a step further in Caring Beyond Skin, starting with the World Environment Day, to partner with SankalpTaru in planting more than 10,000 trees in the rural areas of Karnataka and Assam, encouraging consumers to virtually adopt a tree of their own on the purchase of every Nivea Naturally Good combo. The brand’s latest range of products is now available in general stores, chemists, retail chains, and online stores across India.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
