MAM
Nivea India names Sreerangarajan Srinivasan as production centre head
MUMBAI: Nivea India Pvt Ltd, the Indian arm of German skincare giant Beiersdorf, has appointed Sreerangarajan Srinivasan as production centre director for its manufacturing operations in Sanand, Gujarat, effective 1 July 2025.
Previously heading logistics and customer service at Nivea India, Srinivasan brings deep expertise in manufacturing, planning, procurement and digital transformation. In his new role, he will oversee end-to-end operations at the company’s flagship factory, with a focus on scaling production, advancing sustainability goals, and strengthening safety and future-readiness.
The appointment comes as the Sanand plant clocks a major milestone- one billion units produced since operations began just seven years ago. Dubbed a cornerstone of Beiersdorf’s global supply chain, the facility has rapidly scaled up since 2018, undergoing multiple expansions and embracing automation and digitalisation to meet rising demand across India.
Nivea India Pvt. Ltd. managing director Geetika Mehta shared, “Sreerangarajan’s appointment comes at a pivotal time for our operations in India. His deep understanding of supply chain dynamics and passion for building high-performing teams will be instrumental in taking our manufacturing excellence to the next level. Additionally, the recent milestone of producing our 1 billionth unit at the Sanand facility is a proud moment for all of us – and a reflection of what our teams can achieve with the right leadership, vision, and commitment to excellence. What makes this truly special is that Sreerangarajan’s journey is a strong example of how we continue to grow and promote talent from within the organization – a value we deeply believe in at NIVEA.”
Commenting on his appointment, Sreerangarajan said, “This move is both a privilege and a responsibility- to lead a site that lies at the heart of our supply chain ambitions. The recent milestone of producing our 1 billionth unit makes this moment even more special and reinforces the team’s dedication and the site’s growing impact. I’m excited to work with our passionate teams to shape the next chapter of sustainable growth and meaningful impact for Beiersdorf in India.
With Srinivasan at the helm, the factory is expected to continue its trajectory of growth and innovation, delivering smooth operations for a brand known for keeping things soft.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
