MAM
Nitin Agarwal joins Purplle.com as chief marketing officer
NEW DELHI- Former Hotstar VP marketing and user growth Nitin Agarwal has joined Purplle.com as a chief marketing officer. He will be in charge of Purplle’s marketing and growth.
Prior to this, Agarwal was associated with Sarva, an omnichannel fitness startup where he was leading the role of CMO and head of the digital business.
He has over 11 years of experience in creating new categories, building inspiring brands, and driving revenues across high growth, PE/VC backed businesses.
He worked with Hotstar for more than two years. Agarwal was instrumental in building ShopClues. He joined the brand in 2013 and helped it become the eighth unicorn in 2016. Apart from this, he led all marketing initiatives at ShopClues including branding & communication, media planning & buying, performance marketing, and mobile user acquisition.
Brands
Devika Prabhu returns to Spni as business head for Hindi movies
Former Disney executive comes full circle to lead Sony’s Hindi movie channels
MUMBAI: Devika Prabhu has come full circle in her media career. She has been appointed business head for Hindi movies at Sony Pictures Networks India, returning to a network where she once worked earlier in her journey.
Prabhu announced the move while reflecting on how careers often loop back to familiar places. She joins Sony Pictures Networks India after nearly 18 years at The Walt Disney Company, where she held several senior leadership roles across content, marketing and business strategy.
Most recently, she served as vice president and business head for kids, youth and infotainment television at Disney India. In that role, she oversaw brands such as Disney and National Geographic, managing a Rs 400 crore business while steering content strategy, partnerships and digital expansion. Her work involved leading teams across programming, acquisitions, marketing and localisation while collaborating with global stakeholders.
Before that, she headed content, marketing and product for the kids and youth television portfolio, overseeing strategy across 10 channels spanning Disney Kids, UTV Youth and UTV Hindi Movies.
Earlier in her career, Prabhu spent nearly eight years at Sony Pictures Networks India, then known as Multi Screen Media, where she worked as assistant vice president for strategic planning and research.
Her return to Sony, she said, carries a sense of familiarity and renewed purpose.
“Every story has its turning points, and sometimes journeys come full circle,” she said while announcing the move, describing the role as both a fresh start and a homecoming.
Over the past two decades, Prabhu has worked across multiple facets of the media ecosystem, from brand building and strategy to programming and franchise development. She believes movies remain one of the most powerful storytelling formats, capable of shaping culture and sparking conversations long after the credits roll.
At Sony Pictures Networks India, she will lead the Hindi movies business and work with the network’s teams to expand the reach and impact of its film channels as audiences increasingly discover cinema across multiple platforms.
For Prabhu, the move marks the start of what she calls “the next act”, one focused on bringing the magic of Hindi cinema to viewers across the country.
