MAM
Niti Kumar takes over as MediaCom Delhi GM
MUMBAI: Media agency MediaCom has elevated Niti Kumar to the post of general manager for its Delhi operations. She takes over from Vinish Joshi who has decided to move on from the agency.
Kumar joined MediaCom in 2011 as the national director – Insights and new business and continued to hold the post till now. She led a number of successful pitches, the latest being Mars this January. She has over 13 years of experience in the media agency domain. She has worked on a host of clients like ICI Paints, HBO, Dabur, Amway, Gillette, Reckitt Benckiser, Electrolux and Yatra.com.
MediaCom India MD Debraj Tripathy said, “Niti has shown perseverance and maturity in the way she has been able to manage both the new business and the consumer insights processes. She is absolutely the best person to take over from Vinish. Vinish has been with MediaCom for the last six years and has done a great job of nurturing our clients as well as the MediaCom Delhi team. I wish him all the very best in his future endeavours.”
Kumar said, “It‘s exciting to move into this new role at MediaCom. In a more ‘front of the line‘ role I hope to bring more energy to the organization. Delhi is a wonderful, dynamic market and MediaCom Delhi has exceptional talent and a great set of businesses. My goal will be to maintain the excellence while also ensuring growth from new businesses.”
Brands
Lacoste Fall-Winter 2026 reimagines rain-delayed heritage
Philippe Chatrier show draws from 1923 Davis Cup downpour with tech-heritage outerwear.
MUMBAI: Lacoste just turned a rained-out match into runway gold because when the court floods, even the trench coat becomes a trophy. Staged on the iconic Philippe Chatrier court at Roland-Garros, Lacoste’s Fall-Winter 2026 show transformed the legendary clay into a theatrical rain-delayed match, paying homage to July 31, 1923, when René Lacoste battled Spain’s Manuel de Gomar in a Davis Cup tie in Deauville. A sudden downpour flooded the grass, forcing spectators to toss newspapers on the court to aid drying while players and onlookers sheltered under umbrellas, trench coats, ponchos, slickers and rubber boots. The match stretched over two days, but Lacoste prevailed in four sets, propelling France toward the finals and setting young René on his path to world champion status.
Creative director Pelagia Kolotouros drew inspiration from that historic interruption and its themes of waiting, resolve, preparation and performance. Rather than focusing solely on centre-court action, she examined spectator culture and the interstitial moments where outerwear mattered as much as the game itself. The collection expands Lacoste’s evolving relationship with outerwear through waterproofing and technical fabrication: the trench as foundation, the poncho reimagined as an evolved polo, bonded tech wool as elemental shield. Padded, voluminous pieces in transparent nylon or with wet/reflective finishes layer against plush velvet and soft tailoring of the emblematic René blazer. The crocodile appears in confident new expressions via embroideries and archival emblem treatments.
A standout Roots Collaboration capsule co-created with Mackintosh, the Scottish outerwear house founded in 1824 blends two heritages shaped by weather and performance. Mackintosh’s signature rubberized, hand-glued and hand-taped cotton informs gender-fluid Neo-Tennis pieces, poncho polo, rain-proof tracksuit, pleated trench skirt, hybrid track jacket shirt. Heritage patterns meet technical fabrics, cable-knit sweaters pair with high-performance nylons, and classic silhouettes gain fresh function.
The palette shifts from cool greys, inky heathers and dark wet metals to vivid Agave Green (post-downpour grass) and Rusty Red (Roland-Garros clay under sudden rain). Accessories include weathered trophy pins, Grand Slam T-shirts, iconic tracksuits, a digital watch with stretch bracelet, the Lenglen bag in new proportions with silicon grip handle, racquet cover and tennis ball clutch in Mackintosh fabrics.
The show captured what young René understood leaving that flooded court: the real game is the perpetual dialogue between body and elements. In a collection that fuses athletic purpose with archival poetry, Lacoste proves heritage isn’t preserved in glass cases, it thrives when you let the rain fall and keep playing through it.
