Brands
Nitesh Kanchan named CEO of Arrow
MUMBAI: Arvind Fashions has appointed Nitesh Kanchan as chief executive of Arrow, its heritage menswear brand known for formalwear and modern work-life dressing. The move, effective immediately, marks a renewed push to expand Arrow’s presence across product, digital and omni-channel retail.
Arvind Fashions MD and chief executive Amisha Jain, said Kanchan brings “a dynamic and future-ready” approach, citing his mix of technical expertise, commercial acumen and digital capability. She said his leadership would help accelerate Arrow’s growth through innovation, channel expansion and consumer-led strategies.
Kanchan has more than two decades of experience across fashion, beauty, personal care and retail. At Arvind Fashions, he served as chief digital officer, overseeing marketplace operations, the Nnnow platform and key omni-channel programmes. He previously held roles including chief executive of Sephora India, chief operating officer at Arrow, and senior posts in business finance and digital for Tommy Hilfiger and Calvin Klein.
His career spans merchandising, planning, supply chain, licensing and retail operations, giving him a full view of the product-to-customer chain. He holds a BTech in textile technology from IIT Delhi and has completed an executive programme in digital transformation at IIM Bangalore.
As chief executive of Arrow, Kanchan will focus on strengthening the brand’s core in formal and occasion wear while expanding in smart casual and lifestyle categories. His priorities include sharpening the design narrative, improving customer experience across physical and digital channels, and using data and technology to deliver profitable growth.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
