MAM
Nissan India names Mohan Wilson as the new director of marketing
Mumbai: Nissan India has appointed Mohan Wilson as director marketing, product & customer experience, for business transformation for the India market. Mohan Wilson replaces Sriram Padmanabhan and has taken over the position effective 1 July 2022.
Sriram Padmanabhan, who has overseen the successful launch of the Nissan Magnite in India as director marketing, product & customer experience has been appointed director marketing, product & customer experience for Nissan Motor Australia, the company announced. In this newly created role, Padmanabhan will report to Adam Paterson, managing director Nissan Australia and will be based in Australia.
Wilson has worked across geographies in Japan, HongKong, Germany and India with cross functional experience of over 20 years in sales and marketing with expertise in areas of brand building, marcom, product marketing, customer experience, corporate strategy and data driven marketing. Prior to this, Wilson was head of global marketing planning at Nissan Motor Corporation’s premium car brand INFINITI at Global HQ in Japan and was a part of new model launch introductions for INFINITI globally with all-new QX60 & QX55.
Mohan Wilson in his role will report to Nissan Motor India managing director Rakesh Srivastava, and will be based in Chennai. He will focus on the transformation of the business on future product strategy for India, build a strong brand with a focus on customer experience and will leverage his experience gained at Nissan Motor Corporation’s Global HQ office in Yokohama, Japan.
On this announcement, Srivastava commented, “Sriram has been an asset for Nissan India with a strong contribution towards the successful launch of big, bold, beautiful Nissan Magnite under Nissan Next with Nissan Magnite generating a tremendous customer response with over one lakh bookings and receipt of the Global Nissan President’s Award. We welcome Mohan Wilson to Nissan Motor India, his global exposure on premium cars would be key to build the Nissan brand with focus on customer experience on Nissan NEXT transformation.“
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
