Brands
Nishit Vora joins Lenovo worldwide as global brand manager for consumer marketing
Star India marketing head moves to global role after 16 years across media, retail and digital
MUMBAI: Lenovo has tapped Nishit B Vora as global brand manager for consumer marketing, hiring a marketer with more than 16 years’ experience across media, retail, FMCG and digital to help shape its global consumer narrative.
Vora announced the move as a shift to Lenovo Worldwide, saying he looks forward to “bringing smarter technology for all”. The appointment marks a global turn for a career built on brand building, content IPs and integrated campaigns in India.
Vora most recently served as head of marketing for the Integrated Network Solutions vertical at Star India, formerly Viacom18 Media. There he spearheaded content IPs, events and live experiences, owned the marketing P&L and drove both digital and offline strategy, including ticketing, partnerships, loyalty and retention programmes aimed at deepening fan engagement.
Before that, he was vice-president digital at Think9 Consumer Technologies, leading brand growth for Future Group’s D2C label Kingdom Of White and pushing social, content and influencer-led expansion, alongside retention strategies for in-house brands. At Future Group India, as lead for digital marketing, he handled P&L and content across retail, fashion, FMCG and home décor businesses.
Agency-side, Vora spent over four years at FoxyMoron, rising from digital strategy manager to account director and group account director, leading digital mandates for FMCG, entertainment, BFSI and consumer durable brands. He also consulted on digital marketing and merchandising for Rohit Shetty Productions during the Singham Returns campaign and worked as strategy consultant for KarmYog Education Network’s Indian Idol Academy, shaping its pilot and phased pan-India launch.
His early career included media planning and buying at FCB Ulka for Tata Motors and Tata Teleservices, handling brands such as Tata Nano, Tata Indicom and Tata Photon across offline and digital. He worked on brand integrations with films, television shows, music events and college festivals, and built a reputation for data-led planning using tools such as IRS, TAM and RAM. Short stints at PhoCusWright and Concept Engineering International rounded out his foundation in research, marketing and business development.
An engineer by training, Vora often describes himself as a storyteller at heart, focused on the intersection of content, culture and commerce. His portfolio includes work on brands such as Tata Nano, Aditya Birla Capital, Hershey’s Kisses and Big Bazaar, with campaigns that won awards and, by his account, “made history”.
His core strengths span integrated marketing, go-to-market strategy, digital and social thinking and building content ecosystems that drive business outcomes. The through line, he says, is creating consumer experiences that do not just reach people but stay with them.
As global tech brands race to stay culturally relevant, Lenovo is betting that a marketer fluent in both numbers and narratives can help it cut through. For Vora, the brief is simple and the stage is bigger: take local lessons, scale them worldwide and make the brand travel.
Brands
UP govt, HGS unit to skill one lakh youth in digital push
MoU targets jobs, training and future ready talent across state
MUMBAI: Government of Uttar Pradesh has joined hands with OneOTT Intertainment Limited, the broadband arm of Hinduja Global Solutions, to train one lakh youth, signalling a fresh push towards jobs in the digital economy.
The memorandum of understanding, signed with the Employment Department Uttar Pradesh, aims to bridge the gap between skills and industry needs while opening up employment pathways for young people across the state.
The agreement was formalised by principal secretary, labour and employment, M. K. Shanmugha Sundaram and whole-time director, Hinduja Global Solutions and MD and CEO, OneOTT Intertainment Limited, Vynsley Fernandes, in the presence of labour minister Anil Rajbhar.
Under the partnership, OneOTT Intertainment Limited will roll out training programmes, workshops and knowledge-sharing platforms designed to equip youth with skills aligned to a rapidly digitising economy. The initiative will also include research inputs, technical guidance and policy-level support to ensure effective execution.
Principal secretary, labour and employment, M. K. Shanmugha Sundaram, said, “This collaboration will help align skill development programmes with actual industry needs and prepare the youth of Uttar Pradesh for emerging opportunities in the digital services sector.”
Hinduja Global Solutions whole-time director, and OneOTT Intertainment Limited MD and CEO Vynsley Fernandes said, “India’s progress is closely linked to strengthening the capabilities of its young workforce. At HGS, we see skills evolving alongside technology, and partnerships like this help build a stronger digital ecosystem.”
The state government will facilitate coordination across departments and institutions, ensuring the programmes reach the right audiences and deliver measurable outcomes.
As digital infrastructure expands and technology reshapes job markets, initiatives like this are positioning skill development not just as training, but as a gateway to opportunity for the next generation.
