MAM
Nimbus Sport scouts for creative agency for World Series Hockey
MUMBAI: Nimbus Sport has called for pitches from creative agencies regarding conceptualising and running a campaign for its World Series Hockey initiative.
Nimbus Sport COO Yannick Colaco said that the decision would be taken in two to three weeks regarding the winning agency. “The brief given is that the communication plan should be about building a national hockey brand,” he said.
As had been reported earlier by Indiantelevision.com Nimbus Sport has already started a digital campaign with the launch of a site. The event also has a presence on Facebook.
“The marketing budget is worth millions of dollars,” said Colaco.
MAM
Spinny celebrates Sachin Tendulkar’s 53rd birthday with offer
Customers get Rs 3,500 voucher with car purchases in limited-period campaign.
MUMBAI: Not every birthday comes with a freebie but this one came with four wheels and a voucher. Spinny marked the 53rd birthday of Sachin Tendulkar with a customer-focused campaign titled “Master’s Birthday Treat”, blending nostalgia with a tangible incentive for buyers.
Under the limited-period offer, every customer purchasing a car received a Rs 3,500 TENxYOU voucher, adding an extra layer of value to the buying journey. The vouchers, redeemable across multiple lifestyle brands, extended the experience beyond the transaction into shopping, gifting and everyday indulgences.
The campaign leans on Tendulkar’s enduring image as the ‘Master Blaster’, aligning his legacy of trust and consistency with Spinny’s positioning as a transparent, seamless car-buying platform.
Rather than a conventional discount-led push, the initiative taps into emotion and familiarity, using a cultural icon to anchor engagement while offering a clear, measurable benefit to customers.
In an increasingly competitive digital auto retail market, the move reflects a broader strategy stand out not just on price or inventory, but on experience. By tying a celebratory moment to customer reward, Spinny is effectively turning a birthday tribute into a brand touchpoint.
Because sometimes, the best way to celebrate a legend is to give customers something to drive home literally.
