MAM
Nimbus launches first-ever loyalty programme for advertisers
MUMBAI: Nimbus will launch the first ever “Loyalty Rewards” programme for Indian television advertisers from 14 January 2003. The programme is in recognition of the role that loyal advertisers play in building a network and/or independent media marketing company’s revenues.
Kicking off the program with the upcoming ICC Cricket World Cup 2003 on DD, Nimbus aims to extend this program to select media assets in the future. The objective is to reward the advertisers who pin their faith in the deliverables of the company’s programming and further reward those who express an early commitment.
Says Nimbus’ senior vice president Sunil Manocha: ‘Nimbus has been informally running such programs in the past providing the bedrock for constantly strengthening relationships with advertisers, but now we have created a formal structure for this and expect that it will become a media trend in the future.’
On the cricket World Cup, “Broadcast sponsors”, “Match Cluster” buyers and “Flexi Buy” spot buyers will all receive “Loyalty Rewards” in the form of additional commercial time at no extra cost. In the classical pattern of loyalty programs, there is an ascending rate of reward for larger volume buyers. At the low end, rewards will start at 50 per cent volume bonus for “Flexi Buy” spot buyers, going up to 150 per cent volume bonus for presenting “Broadcast Sponsors”.
Reversing the trend where advertisers who buy in early into a major event property, often fear that they will wind up paying more than those who buy at the death in case there is distress selling; Nimbus has pegged the “Loyalty Rewards” for all advertisers who booked their World Cup ads before 14 January at double the rewards that will accrue to those who book from 14 January.
Says Nimbus’ vice president marketing Sanjiv Shroff: ‘We are thrilled that we are able to provide retrospective rewards and that too double to those who bought in early without even knowing that rewards could follow, and we are overwhelmed by the gratitude of these advertisers when we broke the news to them this evening!’
12 media buying groups and advertising agencies and more than 40 advertisers will benefit from the double “Loyalty Rewards”.
Nimbus intends to provide more pleasant surprises to all loyal clients in the weeks to come.
Brands
33 per cent of women believe the salary scale is rigged: Naukri report
Voices @ Work study finds rising calls for equal pay audits and lingering bias
MUMBAI: Progress may be visible in India’s workplaces, but many women still feel the need to tread carefully. A new report by Naukri reveals that one in two women hesitate to disclose marriage or maternity plans during job interviews, worried that such information could influence hiring decisions.
The findings come from the second edition of Naukri’s annual Voices @ Work International Women’s Day report, titled “What Women Professionals Want.” Drawing insights from more than 50,000 women across over 50 industries, the survey sheds light on evolving workplace aspirations alongside the biases that continue to hold women back.
One of the report’s most striking insights is the growing demand for equal pay audits. The share of women calling for regular pay parity checks has climbed to 27 per cent this year, up from 19 per cent a year ago. The demand now stands alongside menstrual leave as the most sought after workplace policy.
Interestingly, the call for pay transparency grows louder higher up the income ladder. Nearly half of women earning between Rs 50 lakh and Rs 1 crore annually say equal pay audits are a priority, suggesting that pay gaps become more visible as women move up the career ladder.
At the same time, confidence and ambition appear to be rising. About 83 per cent of women say they feel encouraged to pursue leadership roles, a significant jump from 66 per cent last year. Cities in southern India appear particularly supportive, with Hyderabad leading the way as 86 per cent of respondents there reported encouragement to step into leadership positions. The education sector recorded the highest sense of encouragement at 87 per cent.
Yet the report also highlights a growing trust deficit around pay equity. Nearly one in three women, or 33 per cent, say they do not believe men and women are paid equally at their workplace. That figure has risen from 25 per cent last year, pointing to widening perceptions of disparity as careers progress.
Bias in hiring and promotions continues to be the biggest hurdle. About 42 per cent of respondents say workplace bias is the main challenge for women from diverse backgrounds. The concern is consistent across major metros, with Chennai and Delhi NCR reporting similar levels.
Reluctance to discuss personal milestones during hiring processes is also widespread. While 34 per cent overall said they hesitate to share marriage or maternity plans in interviews, the anxiety increases with experience. Among professionals with 10 to 15 years of work experience, the figure rises to 40 per cent.
Info Edge group CMO Sumeet Singh, said the data reflects both progress and unfinished work. “Behind every data point in this report is a woman who is ambitious. The fact that 83 per cent feel encouraged to lead is something to celebrate. However, the fact that one in two still hide their marriage or maternity plans in interviews tells us the work is far from done. As India’s leading career platform, it felt not just important but necessary for us to shine a light on these gaps through the second edition of our report,” he said.
The report suggests that while ambition among women professionals is growing, structural changes around pay transparency, fair hiring and supportive policies will be key if workplaces hope to keep pace.
