Ad Campaigns
Nikon India launches ‘Amaar Pujo’ campaign
Mumbai: Nikon India a 100 per cent subsidiary of Nikon Corp, is excited to announce the launch of the ‘Amaar Pujo with Nikon’ campaign, from 1 October to 13 October 2024. This campaign is designed to capture the essence of Durga Puja, a cherished festival, celebrated with great fervour and devotion, especially in Bengal and other eastern parts of the country. Whether you’re pandal hopping, savouring delicious bhog, showcasing your festive wardrobe, or performing on stage, Nikon will preserve every special moment of your unique Pujo experience.
To enhance your Durga Puja celebrations, simply register your Nikon camera or lens on the My Nikon App to unlock exclusive perks. Register your Mirrorless Z series Camera or Lenses, purchased between 1 October 2024, and 31 November 2024, on the My Nikon App and enjoy an extended 6-month service warranty!
Nikon India managing director Sajjan Kumar said, “Durga Puja is a celebration of devotion, culture, and personal expression. At Nikon, we aim to elevate our customers’ experience by providing them with advanced imaging technology to capture these vibrant and emotional moments. The ‘Amaar Pujo with Nikon’ campaign celebrates the uniqueness of everyone’s Pujo journey, allowing them to preserve their cherished memories with clarity and brilliance.”
Durga Puja is a time when communities come together to honour the Goddess Durga, and individuals express their joy in various ways– from intricate pandal decorations and cultural performances to displaying the finest festive fashion. Nikon’s campaign focuses on encouraging users to capture these colourful and diverse moments using Nikon’s extensive collection of mirrorless and DSLR cameras, including the latest Nikon Z6III.
Consumers can enjoy cashback, and discount offers of up to Rs 30,000 on select Nikon models, with easy EMI options available. The cashback offer is valid from 1 October till further notice.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
