MAM
Nike rolls out ‘Find Your Greatness’ campaign
MUMBAI: Nike, publicly traded clothing, footwear, sportswear, and equipment supplier, has launched its new ad campaign titled ‘Find Your Greatness‘.
Wieden + Kennedy, Portland is the creative agency that has worked on the TVC campaign.
The company feels that it‘s not just the championship athlete or record breaker that aspires to push their limits. It is also the everyday athlete who strives to excel on his own terms, to set and realise personal goals and achieve their own defining moment of greatness. The campaign intends to send a message to inspire anyone who wants to achieve their own moment of “greatness” in sport.
The campaign broke through social media and digital channels, supported by a global YouTube homepage promotion. It is elevated by a global Twitter #findgreatness promoted hashtag to ignite conversation around how athletes everywhere find their own greatness. The ad film went on air on television in 25 countries.
People who engage in the missions will be encouraged to share their activity and achievements through social media and this will then be displayed on the Nike+ Fuelstream an online stream of imagery and consumer comments. They will also be elevated through Nike‘s own social channels which will encourage users with replies and motivation, and ultimately help stimulate and drive users to achieve their “greatness”.
The hub for this is nike.com/gameonworld, an online destination to share progress and success through a series of tools and digital services designed to make every athlete better.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
