MAM
Nielsen replaces Hansa Research to handle IRS
MUMBAI: The Media Research Users‘ Council (MRUC) has decided to award the Indian Readership Survey (IRS) contract to the Nielsen Company.
The decision was made on the recommendation of Readership Studies Council of India (RSCI). Earlier, the IRS contract rested with Hansa Research.
The formal award of contract will follow a process of legal due diligence. A comprehensive nine month process that began in November 2011, with the formation of the RSCI by its sponsors, the MRUC (Media Research Users‘ Council), and ABC (Audit Bureau of Circulation) preceded the decision.
The process involved the active participation of 20 senior representatives of advertisers, agencies and publishers who served on the RSCI managing committee, as well some of the sub committees formed to vet every aspect of the submissions – from technical superiority to fieldwork integrity, research cost, organisation strength and stability. Another 24 senior industry professionals contributed to the technical deliberations, under the chairmanship of the technical committee Paritosh Joshi.
Joshi said, “Proposals were received from the most hallowed names in the media measurement universe and the quality of submissions was uniformly high. The knowledge and skill on display drew upon the very finest professional capability available globally. Developing an RFP award recommendation was an unusually challenging task. The Nielsen Company proposal, that has won the approval of the Council, was exceptional in its methodological rigour, comprehensiveness and future readiness. The design recommendation and resources committed to the project should enable the Indian Readership Survey to reassert its position of preeminence in Indian media measurement.”
RSCI chairman Lynn de Souza said, “Our objective through the process was twofold – one, to achieve the construct of a study that would be the gold standard all over the world in readership measurement. And two, to involve all industry stakeholders in the decision making process with a spirit of collaboration and teamwork. The months and years ahead will present several challenges as we introduce a first ever data capture system – the Dual Screen CAPI (Computer Aided Personal Interview) – a system that will reduce interview time, respondent fatigue and confusion, and interviewer bias of any kind.”
She added, “I am overwhelmed by the seriousness and commitment of the many industry seniors who gave freely of their time on weekends, and holidays as well, to help the RSCI arrive at a decision. Thank you would not be enough. Ravi Kiran, our marketing chairman, was also very helpful in enabling us to identify new revenue sources given that the new IRS will be captured, stored, disseminated and analysed digitally.”
Nielsen India MD – media Prashant Singh said, “The MRUC‘s belief in the innovative techniques and technology proposed for the forthcoming Indian Readership Survey will certainly transform market research in India, improving quality and the effectiveness of gathering and applying consumer insights for businesses and marketers. Nielsen is honoured to have been chosen as its partner in this landmark study that will no doubt shape all future research across India.”
Brands
Reebok partners with Jerai Fitness for gym equipment in India
Long-term deal to manufacture and distribute Reebok-branded fitness products from April 2026.
MUMBAI: Reebok is pumping up its presence in India and this time, it’s bringing serious muscle to the gym floor. Jerai Fitness Limited, an Indian manufacturer with over three decades of experience in fitness equipment, has announced a first-of-its-kind long-term partnership with Reebok. Under the agreement, Jerai Fitness will manufacture and distribute Reebok-branded gym equipment across India and neighbouring countries including Sri Lanka, Bangladesh and Nepal. The products will be available from 1 April 2026.
The collaboration combines Jerai Fitness’ fully automated, technology-driven manufacturing facility with Reebok’s global brand legacy to redefine the fitness equipment ecosystem in the region.
Jerai Fitness Limited chairman & managing director Rajesh Rai said the partnership leverages advanced manufacturing capabilities to deliver high-quality products tailored to market needs.
Authentic Brands Group EVP of Reebok Steve Robaire noted that India is a dynamic and fast-growing fitness market. “Jerai Fitness brings the manufacturing expertise and local insight needed to deliver high-quality, performance-driven equipment at scale,” he said.
The partnership will introduce a comprehensive commercial range covering cardio, free weights, and high-end home-use equipment under two distinct series. All products adhere to international standards, including ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, ASTM certifications, and European safety standards EN ISO 20957-1:2013, EN 957-2:2003 and EN 957-4:2006.
Jerai Fitness’ manufacturing facility features fully automated production systems and dedicated storage infrastructure. As of 31 August 2025, it had an installed annual capacity of 21,000 units.
The Reebok-branded equipment will be available pan-India through Jerai Fitness showrooms and official websites jeraihomegym.com and jeraifitness.com.
In a market where fitness goals are rising faster than dumbbells, this partnership gives Reebok the local strength it needs while giving Jerai Fitness a powerful global brand to flex. For Indian fitness enthusiasts and gym owners, the workout just got a stylish upgrade.
