MAM
Nielsen//NetRatings initiates MRC accreditation process for measurement products
MUMBAI: Market research firm Nielsen’s wholly owned subidiary NetRatings, which deals with Internet media and market research has announced that it has initiated the Media Rating Council (MRC) Accreditation process for its measurement products in the US.
Nielsen//NetRatings claims to be the only syndicated online media measurement organisation in the industry today to apply for MRC Accreditation. This is a recognised Media-Industry standard for quality and transparency in audience measurement.
Two Nielsen//NetRatings panels will commence the Accreditation process — the NetView panel, based on a Random Digital Dial (RDD) recruitment methodology, and the MegaPanel, comprised of hundreds of thousands of Internet users. The MRC will also examine the integration of data from Nielsen//NetRatings panels with server data, which will provide the industry with a single-source measurement currency for counting Internet users, while accounting for consumers’ cookie deletion activity.
MRC CEO and executive director George Ivie says, “We are very pleased that Nielsen//NetRatings has entered the MRC process. This commitment to transparency and working cooperatively with clients in a new way to study and validate methodology represents a significant milestone for syndicated measurement of online media.”
Digital
OpenAI’s Stargate lead Peter Hoeschele exits with two senior leaders
Trio behind compute push set to join new startup amid leadership reshuffle
SAN FRANCISCO: Peter Hoeschele, a key figure behind OpenAI’s early Stargate data centre initiative, has exited the company, according to a report by The Information.
The departure is part of a broader leadership shift, with two other senior executives, Shamez Hemani and Anuj Saharan, also set to leave in the coming days. All three are expected to join the same new startup, although details about the venture remain under wraps.
The trio played a central role in OpenAI’s Stargate effort, an initiative aimed at building large-scale data centre capacity in-house to reduce reliance on external infrastructure providers. Their exits mark a notable moment for the company’s compute strategy as it continues to scale rapidly.
OpenAI spokesperson said in a statement to The Information, “We’re grateful for the contributions Peter, Shamez, and Anuj have made to OpenAI and wish them the very best in what comes next.” The company also pointed to the recent appointment of Sachin Katti to lead its industrial compute organisation, signalling continuity in its infrastructure roadmap.
OpenAI has indicated that it does not plan to directly replace Hoeschele’s role, suggesting a possible restructuring of responsibilities within the team.
As competition intensifies in the race to build next-generation AI systems, leadership changes in core infrastructure teams are likely to draw close attention. For now, the spotlight shifts to what this departing trio builds next, and how OpenAI adapts as it scales its ambitions.
