MAM
Nielsen Media Research acquires Audio Audit
MUMBAI: Television measurement agency Nielsen Media Research in the US has announced that it has acquired Audio Audit. Audio Audit provides broadcast verification technology services for the advertising industry. Financial details of the deal were not disclosed.
Audio Audit provides a blue-chip client base of advertisers and ad agencies with the advanced capability to perform real-time broadcast performance management and tracking of television commercial schedules via audio encoding. Its flagship product, AdVantage, offers unique media verification capabilities while enabling clients to increase productivity, operational efficiency, and accuracy.
Nielsen states that this acquisition reflects its strong commitment to support the core ratings businesses while continually providing our clients with a broader range of information services for their evolving business needs.
Nielsen states that Audio Audit’s software complements its existing SIGMA verification service, and moving forward, it will allow it to further grow its existing Sigma assets. SIGMA is a verification service from Nielsen that electronically detects airplays of videos distributed to television stations, broadcast networks, and cable networks in all 210 designated markets in the US.
Sigma provides overnight verification of direct response spots; commercials or infomercials; video news releases, public service announcements); promotional announcements, satellite media tours and electronic press kits.
Audio Audit CEO Paul Hummel said, “The acquisition of Audio Audit by Nielsen Media Research represents the pinnacle of AudioAudit’s progression toward attaining our mission of providing the best television verification technology products and services to the industry. Nielsen’s vast experience, leadership, and resources elevate the platform’s continuous monitoring verification to an entirely new level of sophistication and value.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
