MAM
Nickelodeon, UNICEF and WWF to launch interactive environmental campaign
| MUMBAI: Acting on an agenda presented to Nelson Mandela and Kofi Annan at the United Nations special assembly on children, Nickelodeon has announced the launch of second edition of Say Yescampaign to build awareness of environmental issues amongst children. |
 After the success of last year’s kid’s right campaign, Nickelodeon is mobilising kids for yets another edition of Say Yes For Nick campaign. Working on the10 action points plan, for 2003, the Say Yes For Children campaig’s agenda this year is to Protect the Earth for Children.
As a part of the television campaign, the channel will air five 60 second specially created Public Service Announcements (PSA), says a company release. The PSA produced by English and Pockett’s broadcast innovation unit Pockett Rocket in partnership with design company Precursor are designed to highlight the plight of our natural environment and that of endangered species around the world. Besides that channels will also be running localised competitions with an environmental aspect, in partnership with the World Wildlife Fund. According to MTV Networks International, President, Bill Roedy: “Kids are inherently kind hearted and very aware of the issues that impact their world. Through Nickelodeon we aim to empower our viewers by providing them with the means to make a difference with such issues as the environment. Our partnership with UNICEF is a perfect fit, and we look forward to increasing our collaborations with other organisations around the world.”  The promotional campaign Nickelodeon’s upcoming movie The Rugrats Go Wild, is based on an environmental theme so as to complement the networks public affairs commitment complement. In this animated saga, Nickelodeon’s Rugrats will meet up with the Wild Thornberrys in a feature which explores global warming, environmental pollution, natural preservation, and energy saving, adds the release. Through the Say Yes campaign, Viacom’s kids channel is putting into action a pledge it made to supporting kid’s rights through the Children public affairs campaign that it adopted last year, says a company release. The campaign launches in local markets around the world over the next few weeks. The announcement was made by Nickelodeon is partnering with UNICEF and WWF, the Conservation Organisation, in this effort. As a part of channels social initiative in 2001-2002, the Say Yes campaign was supported in Asia with the broadcast of public service announcements featuring Nickelodeon’s “spokestoons” from the channels popular show The Rugrats, Hey Arnold and The Wild Thornberrys. Nickelodeon was the primary media partner to UNICEF’s children campaign. Besides the public service campaigns an essay competition was held, which has 15,000 entries around the region. The three winners from Malaysia, India and Japan met Nelson Mandela and UN General Secretary General, Kofi Annan at the Special Assembly for Children in May 2002, at United Nations. |
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
