MAM
Nickelodeon partners UBQool to launch cricket contest
MUMBAI: Nickelodeon has partnered education portal for children UBQool to launch ‘UBQool.com Cricket Mania‘ on Nickelodeon and Sonic channels. The winners of the contest will get an opportunity to greet and meet their favorite cricket stars from the Kolkata Knight Riders Team and catch all the action by watching them play live.
An on-air contest that is on till May 10, 2013 will select fifty kids across 9 cities along with their moms to meet the Kolkata Knight Riders team and will give fifty more kids, VIP passes to watch the match live.
All that viewers have to do is to watch their favorite channels Nick and Sonic everyday between 6 pm – 7pm and 2pm – 4pm respectively, spot simple questions and log on to Ubqool.com to answer the questions.
In addition to the meet and greet cricket stars and passes to watch live cricket matches, few lucky winners will also receive T-Shirts hand autographed from their favourite cricketers.
Viacom18 EVP and Business Head, Kids Cluster Nina Elavia Jaipuria says, “Cricket is nothing less than a religion for kids in this country. We have always delivered the best of entertainment and engagement to our audiences and this summer we take it a step further to give them a chance to be a part of the biggest craze that has hit the nation. We are happy to partner with UBQool to give kids an experience of a lifetime that allows kids not just to witness a KKR match, but also an opportunity to meet the KKR team.”
Brands
Thermocool brings cool factor to Vande Bharat and Anand Vihar
Home appliance giant makes a splash with train and station branding campaign
NEW DELHI: Thermocool Home Appliances Ltd is turning heads and catching eyes with a unique branding push on the Vande Bharat Express running between New Delhi and Katra, alongside a striking presence at Anand Vihar Railway Station.
By pairing its name with India’s fastest and most stylish train, Thermocool is sending a clear message: innovation, comfort, and reliability are at the heart of its brand. The Vande Bharat Express, celebrated for its speed and sleek design, mirrors the qualities Thermocool promises in every home appliance. Meanwhile, the eye-catching displays at Anand Vihar station connect with thousands of daily commuters and tourists, making the brand impossible to miss.
Thermocool director of operations Tushar Gupta said, “Innovation, comfort, and customer focus have always driven Thermocool. Our collaboration with Vande Bharat Express and Anand Vihar gives us a fantastic stage to share this message with millions of Indians.”
Founded by Rajeev Kumar Gupta, Thermocool champions quality and trust, with Hindi cinema star Saif Ali Khan adding charisma as the brand ambassador. His pan-India appeal perfectly captures Thermocool’s vision of modern, aspirational living.
Thermocool director of sales & marketing Tanuj Gupta added, “Teaming up with one of India’s most iconic train services lets us showcase Thermocool to a wide audience. With Saif Ali Khan on board, we are confident this campaign will strengthen our presence in both urban and rural markets, reminding everyone that Thermocool means quality, innovation, and reliability.”
The campaign blends high-profile branding, influencer engagement, and experiential marketing, ensuring travellers notice and remember the Thermocool experience. From speeding trains to busy railway platforms, the brand is reaching consumers where they move, proving that keeping cool is always in style.
