MAM
Nickelodeon and Global-QVC solutions develop new e-commerce site for parents
Kids channel Nickelodeon has announced an alliance with Global-QVC Solutions, an e-commerce provider for television networks. The two parties will develop and operate a new e-commerce store for Nickelodeon Online.
The Nickelodeon Shop will launch this spring at http://www.nick.com and http://www.nickjr.com. Consumers can purchase Nick-branded products based on the network’s most popular series. It is expected that the site will also help drive demand at retail stores by showcasing the hottest Nick merchandise.
Nickelodeon series that are being pushed through this promotion include Rugrats, SpongeBob SquarePants, Blue’s Clues and Jimmy Neutron. Nickelodeon Online will oversee the creative direction and marketing of the online store, while Global-QVC Solutions will develop and operate the store, including technology, inventory management, fulfillment, customer service and merchandising.
The aim, says Nickelodeon, is to combine Nickelodeon’s knowledge of kids and kids’ entertainment with the e-commerce expertise of Global-QVC Solutions. Nickelodeon’s US television network claims to be seen in more than 85 million households and has been rated at number one cable network for six consecutive years. Global-QVC Solutions is an outsource solution provider for e-commerce, serving broadcast networks and cable channels. The company provides website design and development, customer service, fulfillment and merchandising for both direct response campaigns and online retail stores.
Brands
Radico Khaitan appoints Kunal Madan as chief marketing officer
Promotions signal focus on premium spirits, global expansion and homegrown leadership
UTTAR PRADESH: Radico Khaitan has elevated two long-serving insiders to its top leadership team, signalling a bold push into premium spirits and global markets. Kunal Madan steps in as chief marketing officer, while Sudhir Upadhyay takes charge as chief sales officer, both part of what managing director Abhishek Khaitan calls a consciously built next-generation leadership bench.
“At Radico Khaitan, our growth has always been powered by people,” Khaitan said. “True leadership is not imported, it is cultivated.” He added that empowering internal talent ensures continuity while keeping the company globally competitive and future-ready.
Madan, with over 20 years of experience across global sales and marketing, will drive brand architecture, marketing strategy, and the premiumisation agenda, including travel retail. Upadhyay, who has 25 years in the industry and was most recently national sales head, will oversee distribution expansion and execution across markets.
The leadership reshuffle comes amid Radico’s intensified focus on premium spirits, a segment driving higher margins and international growth. Last year, Ajay Kakkar was brought on to head the Premium On-Trade vertical, targeting modern and institutional channels to boost presence in high-growth segments.
Meanwhile, Amar Sinha stepped down as chief operating officer after contributing across multiple growth phases. Khaitan acknowledged Sinha’s role in supporting the company’s trajectory, while Sinha described his tenure as “an absolute privilege,” crediting Khaitan’s leadership for shaping the company’s strategic direction.
With a homegrown leadership bench and a clear premium agenda, Radico Khaitan is set to accelerate its global expansion while doubling down on brand elevation and market impact.
