MAM
Nick partners Big Bazar for Spongebob SquarePants merchandise
MUMBAI: Viacom18‘s kids entertainment channel Nick and Future Group‘s retail chain Big Bazar have collaborated to launch the Spongebob SquarePants – Back to School range of products for children.
The range was launched by Mandira Bedi. The collection is available across 156 Big Bazar outlets in the country.
The range includes colour pencils, crayons, erasers, sharpeners, sketch pens, pencil pouches, oil pastels, compass boxes, coin bank and combi packs. The product range, priced between Rs 25 – 149, is designed keeping in mind the latest trends and styles that are popular amongst kids.
Nick India has licensed the category to B Vishal Corporation to distribute the products across all Big Bazaar stores. The new range is being promoted through various media including Facebook and the Nick India website.
Viacom18 Media senior VP consumer products Sandeep Dahiya said, “We are excited to be associated with India‘s biggest retail chain, Big Bazaar, for ‘SpongeBob SquarePants‘ Back to School Range. SpongeBob SquarePants is one of the most loved Nicktoons across the globe and this new range is sure to excite millions of his young fans in the Indian market.”
Big Bazaar – Future Group joint CEO Sanjeev Agarwal added, “Backed by strong network of 156 Big Bazaar in more than 90 cities, easy accessibility at the right price and smart below the line set up, we are confident that ‘SpongeBob SquarePants – Back to School‘ range will become a nationwide trend.”
Apart from this range of products, the association shall also include efforts like on-ground activities, digital activations, in-store promotion with high impact point of sale material based on the lines of play, fun, frolic and buying.
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
