MAM
Nick, Brand equity to host kids marketing forum
MUMBAI: Looks like Nickelodeon and The Economic Times’ Brand Equity (weekly advertising and marketing supplement) believe in ‘catching em’ young’! The kids channel and the country’s leading business publication has join hands to organise first of its kind Kid Marketing Forum.
The forum to be held at Hotel Oberoi in Mumbai on 23 April 2003 will help demystify some of the mystery around kids. “Get cracking on the phenomenal pester power,” says an official release. With global marketing and creative experts offering their bit on “what makes kids the king of consumers”, the release claims every marketer worth his nickel would be there.
Amongst the key speakers at the forum is Jive records and the Zomba group’s senior vice-president Julia Lipari, whose portfolio include marketing Britney Spears, NSYSC, and Backstreet Boys’ music to kids. Lipari’s company has partnered with kid brands like McDonald’s, Mattel and Kraft. While speaking on the Kids as consumers- how are they different, the international marketer is expected to bring her unique experience to the forum.
Nickelodeon UK managing director Nicky Parkinson will conduct a crystal gaze session wherein she will speak about triggers and cues on marketing to kids; the ‘do’s and don’ts’; trends and new ways of reaching to kids.
On the domestic front, Indian marketing gurus including Leo Burnett CEO and chairman Arvind Sharma, Columbia Tristar Films MD Uday Singh and Genesis films director Prahlad Kakkar will be speaking at the forum.
While Sharma who spearheads advertising and marketing for brands such as Complan will offer his views, Singh is expected to enthrall the audience with the Spiderman story. The ‘ting da ding da ding’ Britannia ad creator Kakkar will focus on issues like communication with kids with brutal honesty, claims the release.
The series is first amongst series of forums adds the release.
Brands
RR Kabel expands FMEG portfolio with kitchen appliances and air coolers
Company forays into mixers, cooktops and hand blenders under RR Signature brand.
MUMBAI: RR Kabel has just cooked up something new and it’s not just another wire. The leading wires and cables manufacturer has announced a significant expansion of its Fast-Moving Electrical Goods (FMEG) portfolio by entering the kitchen appliances segment and strengthening its air coolers range under the premium RR Signature brand. The company has introduced Mixer Grinders, Electric Cooktops (both Induction and Infra-Red variants), and Hand Blenders. These products mark RR Kabel’s strategic foray into everyday kitchen essentials, allowing it to reach deeper into Indian households beyond traditional electrical categories.
The Induction and Infra-Red Cooktops are seeing particularly strong demand amid global developments affecting LPG pricing and supply. Consumers are increasingly shifting to electric cooking for its energy efficiency, precise control, and safety features. RR Signature is reinforcing its ‘Aapke Kaam Ki Baat’ promise with best-in-class warranties across the range.
The company also plans to introduce additional kitchen appliance categories in FY26-27. In parallel, it has expanded its Air Cooler portfolio with new Industrial (Semi-Commercial) models featuring higher tank capacities and superior air throw, catering to both commercial users and households seeking powerful cooling during intensifying summers.
RR Kabel executive director Mahhesh Kabra said, “Our expansion into kitchen appliances allows us to connect with consumers at more touchpoints in their daily lives, while our expanded air cooler range addresses the rising need for effective cooling solutions. These launches reflect our continued focus on quality, innovation, and market relevance.”
By stepping into kitchen appliances and enhancing its cooling solutions, RR Kabel is wiring itself more deeply into Indian homes proving that even a cables company knows how to heat things up in the kitchen and keep things cool elsewhere. The move positions the brand for broader growth as it evolves from wires to a more complete home solutions player.
