MAM
Nick, Brand equity to host kids marketing forum
MUMBAI: Looks like Nickelodeon and The Economic Times’ Brand Equity (weekly advertising and marketing supplement) believe in ‘catching em’ young’! The kids channel and the country’s leading business publication has join hands to organise first of its kind Kid Marketing Forum.
The forum to be held at Hotel Oberoi in Mumbai on 23 April 2003 will help demystify some of the mystery around kids. “Get cracking on the phenomenal pester power,” says an official release. With global marketing and creative experts offering their bit on “what makes kids the king of consumers”, the release claims every marketer worth his nickel would be there.
Amongst the key speakers at the forum is Jive records and the Zomba group’s senior vice-president Julia Lipari, whose portfolio include marketing Britney Spears, NSYSC, and Backstreet Boys’ music to kids. Lipari’s company has partnered with kid brands like McDonald’s, Mattel and Kraft. While speaking on the Kids as consumers- how are they different, the international marketer is expected to bring her unique experience to the forum.
Nickelodeon UK managing director Nicky Parkinson will conduct a crystal gaze session wherein she will speak about triggers and cues on marketing to kids; the ‘do’s and don’ts’; trends and new ways of reaching to kids.
On the domestic front, Indian marketing gurus including Leo Burnett CEO and chairman Arvind Sharma, Columbia Tristar Films MD Uday Singh and Genesis films director Prahlad Kakkar will be speaking at the forum.
While Sharma who spearheads advertising and marketing for brands such as Complan will offer his views, Singh is expected to enthrall the audience with the Spiderman story. The ‘ting da ding da ding’ Britannia ad creator Kakkar will focus on issues like communication with kids with brutal honesty, claims the release.
The series is first amongst series of forums adds the release.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
