MAM
NexBrands chief Saurav Dasgupta launches People Who Matter, a next-generation digital media platform
The strategic marketing veteran adds a third leadership role to his portfolio as he bets on credibility-driven storytelling in a content landscape drowning in noise
Saurav Dasgupta is not slowing down. The chief executive and co-founder of NexBrands Inc, a pan-India strategic marketing and communications group, is launching People Who Matter, a next-generation digital media ecosystem aimed at spotlighting the individuals and ideas shaping India’s future. Dasgupta will serve as chief executive of the new platform.
The move adds a third major leadership role to his portfolio. Dasgupta already heads NexBrands Inc, which builds influential platforms, intellectual properties and high-impact brand ecosystems across national and regional markets, and co-founded the India 2030 Leadership Conclave, one of the country’s prominent forums for leadership dialogue, innovation and collaboration.
The case for People Who Matter, as Dasgupta tells it, is simple: too much content, too little substance. The platform is positioned as an antidote to noise-driven media, focused instead on credibility, influence and meaningful storytelling.
NexBrands has form here. Under Dasgupta’s leadership, the group created Live Your Best Life, Unscripted, a branded wellness podcast for Herbalife India featuring personalities from sports, entertainment and health. The platform has clocked over 100 million views across digital channels, a figure that makes the case for long-form, content-driven storytelling more eloquently than any pitch deck.
Dasgupta brings over a decade of experience across strategic marketing, media and large-scale experiential platforms, having worked with leading multinationals, institutions and emerging enterprises across sectors. His philosophy is less about campaigns, more about institutions — building platforms that grow with consistency, credibility and staying power.
Three platforms. One throughline. Dasgupta is clearly playing a long game.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
