MAM
NEXA sponsors SIIMA New Streaming Academy Awards 2024
Mumbai: Maruti Suzuki India Ltd (MSIL) is delighted to declare the continuation of its NEXA alliance with the South Indian International Movie Awards (SIIMA) as it steps into the second consecutive year of sponsorship. This year, NEXA is thrilled to unveil the Streaming Academy Awards 2024, an innovative platform designed to honour India’s rapidly evolving digital content creation sphere. As NEXA forges ahead into another year of partnership, the initiative serves as a powerful symbol of its dedication to nurturing innovation and creativity. The NEXA Streaming Academy Awards 2024 is poised to act as an impetus to recognize and celebrate the exceptional storytellers, pioneering influencers, and impactful content creators who have significantly influenced the digital domain.
Maruti Suzuki India Ltd senior executive officer, marketing & sales Partho Banerjee said, “The NEXA Streaming Academy Awards are not just an award ceremony, they are a celebration of digital creativity and a beacon for the future of entertainment. By honouring the remarkable talent emerging from the digital realm, we aim to inspire and empower the next generation of storytellers. Together with SIIMA, we are pioneering a new era of storytelling where the possibilities are endless, and inspiration knows no bounds. These awards embody our shared commitment to nurturing creativity and innovation. We are thrilled to embark on this journey and look forward to witnessing the extraordinary stories that will unfold.”
Speaking on the collaboration, Brinda Prasad Adusumilli, Chairperson SIIMA, says, “Post-pandemic, digital has become the primary source of content consumption, and content consumption on streaming platforms has become language agnostic. We at SIIMA believe in building an event celebrating the best of streaming platforms irrespective of the language in which the content is produced. We are happy to partner with NEXA in this new initiative as NEXA strongly believes in celebrating excellence”.
Embodying NEXA’s philosophy of ‘Create. Inspire’ these Streaming Academy Awards will not only honour outstanding achievements across diverse Indian languages and platforms but also foster a thriving ecosystem that encourages creators to push boundaries, experiment with formats, and connect with audiences in unprecedented ways. The award will have 24 categories across themes.
The Awards will be held on 21 July 2024 and all the streaming platforms and the producers can send their entries for nomination through the official website streamingacademy.in by 14 June 2024. The jurors of the awards will include renowned industry veterans.a
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
