MAM
News Ltd selects Rubicon platform as real-time trading tech partner
MUMBAI: News Corp‘s publishing arm News Limited has selected Rubicon Project‘s REVV platform as its real-time advertising trading technology partner.
With the partnership, Rubicon Project will manage News‘ real-time ad trading, which allows advertisers to leverage programmatic buying of online ad inventory through optimisation algorithms.
Real-time ad trading enables publishers to sell inventory to media buyers through a live bidding process. According to the company, such platforms are proven to drive up publisher yields while improving the effectiveness of advertiser campaigns.
Initially, News‘ private exchange is offering inventory across 11 key categories including lifestyle, business, entertainment, news and sport, across its domestic digital network.
The exchange is invite-only with all of Australia‘s leading media buying agencies accepting News‘ invitation to participate and currently actively trading on the platform.
News‘ head of commercial development Jason Barnes said, “We are delighted to announce Rubicon Project as our official ad trading technology partner. Rubicon Project is an international leader in advertising technology and the largest independent automated trading platform.
“Real-time bidding continues to grow internationally. In the US by 2015, it is expected that 27 per cent of online advertising revenue will come from real-time bidding. We can expect similar outcomes here. The opportunity to sell our advertising through real-time bidding engages new advertisers with our brands, increases yield, improves efficiency and in-turn increases profitability.
“Our online audiences are continuing to grow, strengthening our brand proposition to advertisers. Our private exchange is bringing News closer to our key media buyers, a move we welcome wholeheartedly,” Barnes added.
Rubicon Project‘s general manager international Jay Stevens said, “Real-time ad trading is growing at a phenomenal pace with most of the world‘s largest publishers and advertisers actively trading.
“News has been an anchor publisher for Rubicon Project for more than three years, leveraging REVV to maximise the value of their international traffic. This move to open domestic inventory to real-time sources of demand is ground-breaking for the market.
“We have a great opportunity to shape the real-time advertising trading landscape here in Australia and the market is well positioned to take advantage of the efficiencies that real-time trading affords. I am looking forward to working closely with News to create a strong, commercially viable model for News and Australian advertisers.”
Rubicon Project was also recently announced as the ad trading partner for The Wall Street Journal Digital Network.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
