MAM
New Surf Excel TVC by Lowe Lintas launched
MUMBAI: A new television commercial to promote detergent brand Surf Excel has been launched, which is an extension of its “dirt is good” campaign.
In this campaign, the creative AoR of Surf Excel, Lowe Lintas has focused on the value of righteousness.
The new commercial is set in the context that kids today are exposed to lots of violence and anger and grow up believing that this is the way of life. With this commercial, Surf Excel is trying to demonstrate the value of “righteousness” and how a situation can be turned around without any negative overtones by a child who thinks and behaves differently.
The television campaign will be supported by other media including point of purchase advertising.
In the television commercial, we see a team of young kids engrossed in their post school cricket match, when a team of seniors enter the pitch and bully these kids to leave the ground in the middle of their session.
While a heated brawl is underway between the bowler and a senior, a member of the younger team calmly walks up to the two of them and attempts resolution with reason. On being met with a violent response, the kid then cheekily offers to make peace with the elders by offering them a muddy hug.
MAM
Manappuram Finance appoints Sreekanth P V as group head – operations
22-year veteran from Bajaj Finance to drive efficiency and customer experience.
MUMBAI: Manappuram Finance just upgraded its operations engine because when customer delight needs turbocharging, even the gold loans get a smoother ride. Manappuram Finance Ltd has appointed industry veteran Sreekanth P V as group head for operations & customer experience at the grade of president. In his new role, Sreekanth will lead efforts to strengthen operational efficiency, enhance customer experience, streamline processes, drive service innovation and scale the company’s digital ecosystems across all business verticals.
Sreekanth brings over 22 years of experience in operations management, digital platforms, product innovation and customer experience within the financial services sector. Most recently he served as deputy executive vice president for digital platforms at Bajaj Finance Ltd, where he led the development of a unified app and web platform strategy and built a cohesive digital ecosystem.
Manappuram Finance, chairman and managing director V. P. Nandakumar said, “We are pleased to welcome Mr Sreekanth P V to the leadership team. He brings extensive experience in operations management, digital platforms and customer experience. As we continue to strengthen our operational capabilities and enhance customer engagement, his expertise will play an important role in driving efficiency, innovation and service excellence across the organisation.”
The appointment reflects Manappuram Finance’s ongoing focus on building a stronger leadership bench and elevating operational standards as the company scales its lending and customer engagement capabilities.
In a sector where every rupee counts twice, Sreekanth isn’t just joining the team, he’s the new conductor making sure the entire orchestra of loans, digital flows and customer smiles stays perfectly in tune.
