MAM
New India Abroad Names Bhabani Das as Chief Business Officer
Bhabani Das to steer global ad sales and IP for 32 million Indians.
MUMBAI: For a platform built on crossing borders, New India Abroad has just made a move designed to cross balance sheets too. New India Abroad, the global media network focused on the 32 million strong Indian diaspora, has appointed Bhabani Prasad Das as its chief business officer, tasking him with accelerating revenue growth and sharpening its digital and branded content strategy across markets.
With nearly two decades of experience in media sales and brand strategy, Das steps into the role at a time when the platform is scaling its presence across North America, Europe and the Middle East. His mandate spans global ad sales across digital, Connected TV and branded content, along with leading strategic alliances and intellectual property development.
The leadership team at New India Abroad described the appointment as a strategic inflection point. They said Das’s experience in scaling media properties and navigating the digital ecosystem would be central to connecting global brands with what they describe as a diverse and affluent diaspora audience.
Das joins after serving as national head of digital branded content and IP at Republic Media Network, where he drove 120 per cent revenue growth. During his tenure, he introduced initiatives such as the R Digital Round Table and several national summits, positioning branded content and intellectual property as revenue engines rather than adjuncts.
His career also includes senior roles across Republic Media Network, ABP Digital and Times Internet Limited, giving him a cross section view of India’s evolving digital and broadcast ecosystem.
At New India Abroad, he will focus on monetising the platform’s multi format footprint, which includes a weekly digital newspaper, daily newsletters and a growing catalogue of video and podcast content in English, Hindi, Punjabi and Gujarati. The aim is to create a more structured commercial framework around a community that spans continents and industries.
Speaking on his appointment, Das said he saw the diaspora as a defining force rather than a peripheral audience. He noted that overseas Indians are no longer just contributors from afar but decision makers shaping economic and cultural narratives globally. His stated goal is to build what he called a world class business framework that reflects that influence and offers brands a trusted, high engagement bridge to this community.
As diaspora media matures from niche storytelling to structured commercial platforms, New India Abroad’s latest appointment signals a clear intent: tell the story, yes, but also own the business of telling it.
Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
