Ad Campaigns
New Bluehost digital campaign inspires small businesses to get online
MUMBAI: Bluehost, an Endurance International Group company and top-rated web host by WordPress.org, has launched a new digital marketing campaign to inspire small business owners to go online and unlock the potential of their business during the Covid2019 lockdown.
Covid2019 has created unique challenges for small businesses spanning from disruptions to supply to reduced demand and inability to physically service customers. This has resulted in many businesses not being able to keep their doors open. This also has been a time when many professionals have considered starting a business online due to fear of losing their jobs. The campaign aims to build awareness for Bluehost’s solutions to create an online presence to stay connected with customers or to start a new project.
As per a study by Endurance and Zinnov in Dec ‘19, there are nearly eight million small businesses in the emerging segment, a new family of SMBs which are using online products/solutions to earn their living. These emerging businesses are present on social media but do not have a website. A website provides greater control and customisation, it enables a business to close the sales process by integrating a payment solution, and lends credibility to the business.
Bluehost offers small business owners and web professionals the tools they need to create their own web presence and unlock their business’s potential. This includes optimised WordPress experience that includes automatic installations, upgrade to the latest WordPress version, and thousands of themes and plugins to create online presence in an easy, secure and fast manner.
WordPress enjoys the distinction of being the most preferred content management system (CMS) of small businesses and entrepreneurs. It’s popularity comes from the platform’s free and simple CMS that makes it possible for anyone, regardless of levels of technical knowledge, to create impressive websites.
“There will be a wider adoption of online communication, collaboration and commerce with Covid2019 as businesses need to adopt contactless means of continuing operations. We are committed to helping small businesses with tools to create an online presence,” said Endurance APAC VP – marketing Mitika Kulshreshtha. It is the parent company of web presence brands like HostGator, Bluehost, ResellerClub and BigRock. “With Bluehost and WordPress, small business owners have a simple and intuitive solution to build their website. This comes with expert customer support at no extra cost to assist the user on their online journey.”
The campaign has been created with creative support from Indigo Consulting, a part of Publicis Groupe.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
