MAM
Networkplay appoints Ampreet Singh as CEO
MUMBAI: Gruner + Jahr (G+J) has appointed Ampreet Singh as the CEO of Networkplay with immediate effect as Networkplay founder and CEO Rammohan Sundaram exited the company by mutual agreement.
Singh will continue his current duties as Ad:Tech vice president distribution and client servicing and production director India at Networkplay in addition to his new role.
Sundaram set up Network play in 2008 and will continue to be advisor to the NetworkPlay Board and also continue to be the chairman for ad:tech India. His last day at Networkplay was 31 October.
Singh has been with Networkplay since its early days. Before becoming a co-founder of Networkplay, Singh worked with Nokia Interactive Advertising, Yahoo India, Tribal DDB in leadership positions and has expertise in the digital space. In his new role as CEO, Singh will be responsible for the overall strategy and direction of Networkplay‘s business.
Gruner+Jahr International president Torsten-Jörn Klein said, “I thank Rammohan Sundaram for his outstanding commitment and excellent work. With truly entrepreneurial spirit, he has successfully established Networkplay and turned it into India‘s fastest growing digital ad network. I wish him all the best for his personal and professional future. At the same time, I am very happy to welcome Ampreet as CEO on board. With Ampreet Singh, we have found an outstanding executive who is not only very familiar with Networkplay, but also has great expertise in the Indian digital advertising space. I am convinced that he will successfully manage the Networkplay business and its offerings across all channels and wish him good luck and every success in the challenges ahead.”
Sundaram said, “It has been my pleasure to have established and brought up Networkplay for the last four years and I leave the company today in position for a strong future. I am exiting NetworkPlay on a high as its founder CEO and managing director and passing the baton to my colleague Ampreet Singh. “
Singh said, “I have been with Networkplay from the beginning and am proud to be part of such a promising company with still further great potential ahead. Backed by G+J‘s long-term commitment to the Indian market, I look forward to the task of leading Networkplay into a bright future – across all digital channels – and with all of our great Networkplay colleagues.”
In March 2012 G+J, the publishing division of European media conglomerate Bertelsmann AG, acquired a majority stake in Networkplay, India‘s fastest growing digital ad network with presence on internet, mobile, event and DTH platforms.
MAM
8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
