MAM
netCORE names Kalpit Jain as CEO
MUMBAI: Digital marketing solutions company netCORE has appointed Kalpit Jain as chief executive officer, effective from August, 2015.
In his new role, Kalpit will lead global operations with a special focus on business and sales, product and people development. This move is in alignment with company’s strategy of accelerating growth in India and globally. After the former CEO moved out of the company in August 2014, founder and MD Rajesh Jain was at the helm of operations as interim CEO.
Rajesh Jain said, “Kalpit became an obvious choice for the role owing to his deep domain expertise and unprecedented commitment to the growth of the company. He has always believed in building a very strong, profitable company in a competitive marketplace. I am confident that his in-depth industry knowledge and leadership capabilities will further strengthen our market positioning and contribute immensely as netCORE rides the digital wave.”
“It is exciting to be a part of a next generation company, which is focused on bringing innovative products like SmarTech in Marketing Automation and Iris in Internet of Things to the Indian market. The tremendous growth in digital marketing industry and onslaught of various cloud-based models have given rise to the need for DIY marketing platforms. Hence, our strategy is focussed on expanding the portfolio of services with DIY and reach out to national & international markets with it,” added Kalpit Jain.
Kalpit has over 17 years of experience at netCORE, having joined as a software programmer in 1998. Over the years, he has vastly contributed to the company’s evolution from a start-up to an industry leader in the Indian Enterprise Communication & Digital Marketing space, serving in numerous capacities. As the business head at netCORE, he was instrumental in re-inventions in product development and operations and was also instrumental in the expansion of the Mumbai-based company to five other locations in India. He has been handling technology, marketing and operations of all netCORE’s divisions as its COO since 2011.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
