Brands
Netcore, Clearout join hands to Automate email hygiene process
MUMBAI: Netcore Solutions, the leading Martech solutions provider, today announced its latest partnership with Clearout, the leader in email validation and verification to ensure the best in class email deliverability for businesses of all size and scale.
By using Clearout’s advanced email verification technology, Netcore pro-actively eliminates the possibilities of email bounce back. This ensures the emails hit the inbox, provides safety from spam traps and avoid any negative impact on the sender’s reputation.
Email is the most reliable and time-tested channel of engagement for businesses and the one metric that is extremely critical to the overall email marketing performance is the sender reputation score. Emails bounce due to deactivation of accounts, dormancy in usage or plain simple typos affect the sender reputation score adversely and in the due course of time, it proves fatal for the channel.
"Throughout our existence of more than two decades, Netcore has strived to enable businesses to deliver exceptional experiences to their customers and email has been an integral part of the mix. By partnership with ClearOut, we have added another layer of sophistication to our already best-in-class email platform," said Netcore Solutions group CEO Kalpit Jain.
Clearout founder Gnana Prakash (GP) shares, "We are really excited to partner with Netcore. Clearout’s integration with Netcore is meant to accelerate email marketing goals of their clients and deliver better ROI from the email marketing campaigns.”
The integration is now live and is being rolled out to its beta customers.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
