MAM
Net4 awards creative and digital mandate to Cheil Worldwide SW Asia
MUMBAI: Net4 India has awarded its creative mandate to Cheil Worldwide South West Asia.
Net4, which is a data centre, cloud hosting and network services provider, has awarded the duties following a multi-agency pitch. It was a creative and digital communication pitch that encompassed strategy, creative and execution plan presentations.
Cheil Worldwide SW Asia COO Alok Agrawal said, “The win is yet another testimony to Cheil’s integrated expertise. We provided a 360-degree solution to the client’s brief. The challenge is to enhance awareness for Net4 and make it a top of mind choice in its fields of business. More than just advertising the brand requires active engagement with the consumers to get into their consideration set. At Cheil we always lay emphasis on ideas that energise people into action. Net4 is one of the earliest Internet companies in India with a solid heritage and proven business models. Our solution focused on building a stronger brand franchise across all segments of a fully integrated communication plan to drive business to Net4.”
Net4 chairman and MD Jasjit Singh Sawhney said. “Net 4 is a leader in most of its areas of operations, especially Web Services to SMEs. It is the only fully integrated internet company providing solutions to businesses of all sizes, across a wide spectrum of technology services. We feel the market for our services is currently highly underpenetrated and is poised for explosive growth. To capitalise on this opportunity, we are embarking on an aggressive marketing plan and floated a brief to identify the right partner to build our brand and image. Cheil’s understanding, clear strategy and impactful creative for Net4 clearly demonstrated superior thinking. We are looking forward to our partnership with Cheil for driving business on the back of a solid brand”
The agency has already started working on the projects.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
