Brands
Nestlé Purina launches Felix Gravy Lover and Pro Plan Cat in India
Felix Gravy offers highest crude protein in category at Rs 55 per pouch.
MUMBAI: Felix just dropped the purr-fect bombshell because when cats rule the house, even the gravy has to come with high-protein swagger. Nestlé Purina has expanded its footprint in India’s fast-growing cat food market with the launch of Felix Gravy Lover and Pro Plan Cat. Felix Gravy Lover targets hydration and taste, delivering the highest crude protein levels in the category across four variants Chicken, Salmon, Tuna and Mackerel priced at Rs 55 per pouch. The range is now available at leading pet stores and major e-commerce platforms.
Pro Plan Cat enters the advanced, science-led nutrition segment with Kitten and Adult variants, plus specialised formulas for Urinary Care, Hairball Control, Indoor and Sterilcat, addressing specific health and lifestyle needs.
Purina India head Pallavi Anand said, “The cat food segment in India is growing at a rapid pace, driven by rising cat adoptions and pet parents seeking specialised, science-backed nutrition along with greater variety and taste. With Felix Gravy and Pro Plan Cat, we are combining great taste along with advanced nutrition to meet evolving feline needs.”
The launches are supported by a high-impact digital campaign led by influencers, built on Felix’s core proposition “So tasty, cats will do anything for Felix!” Extensive point-of-sale visibility and in-store activations will drive awareness and trial.
In a country where cats are quietly taking over living rooms one meow at a time, Purina isn’t just feeding felines, it’s serving up the kind of nutrition and taste that turns “feed me” into “feed me more.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
