Ad Campaigns
Nestle launches KitKat Moodbreaks range in fruity flavours
Mumbai: Nestle’s Chocolate wafer bar KitKat has introduced its ‘MoodBreaks’ range with two new flavours and multi-coloured KitKat fingers in fruity flavours.
The new range of colourful KitKat fingers has a mixed-fruit flavour with vibrant pink and brown colours and Mango flavour with bright yellow and brown colours, which people can choose from to brighten their moods in everyday breaks.
“We wanted to bring in some color into people’s breaks and offer a new taste sensation with this innovation. KitKat moodbreaks range is not only visually appealing but will offer a delicious, new taste experience with a delicious, smooth combination of fruity flavors of Mixed Fruit and Mango,” said head – confectionery business Rupali Rattan, commenting on the new launches.
The brand is also looking to release two TVCs developed by creative agency Wunderman Thompson, with Bollywood actors and brand ambassadors Ayushmann Khurrana and Sanya Malhotra.
“KitKat has been a true mood uplifter for generations. We all need a break time and again to bring some excitement and colour to our lives. This truly unconventional innovation surely got me excited!” said Ayushman Khurrana.
Talking about her association with the brand, Sanya Malhotra added, “Every bite of the KitKat Moodbreaks range brings memories of sunshine and mango. The novelty of this product is unmatched. It made me take a break from the usual dullness of everyday and brightened up my day!”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
