MAM
Nerolac endeavours to ‘touch a child’s life with Akanksha
MUMBAI: Paint manufacturer Goodlass Nerolac, which has a turnover of Rs 7.91 billion, has launched a social marketing initiative in association with a non-governmental organisation (NGO) for children, Akanksha.
The company has invited consumers to participate in an on-ground event ‘Touch a Child’s Life’, which has already launched in Mumbai. It claims to provide consumers with a chance to make a difference to an underprivileged child’s life.
Goodlass Nerolac manufactures a diversified range of products from architectural coatings for homes, offices, hospitals and hotels to sophisticated industrial coatings for most of the industries.
The company has set up ‘Touch a Child’s Life’ camps at various spots in the city. Consumers taking part in the event can stamp a colour imprint of their palm on a large canvas and sign it with a marker at any of these camps. According to a press release, Goodlass Nerolac will donate Rs 2 to ‘Akanksha’ for every colour imprint they collect.
Special ‘Touch a Child’s Life’ venues in Mumbai are at Churchgate Station, CST Station, Shivaji Park in Dadar, Joggers’ Park in Bandra and Shiv Sagar at Juhu. On the first day of this campaign, celebrities such as models Katrina Kaif and Yana Gupta, singer Shaan and stars from the television serial Sanjivini visited the kiosk at Joggers’ Park to stamp their palm imprint.
Today the banners from diverse locations were collaged at Shivaji Park to showcase the support for the cause of disadvantaged children and create awareness amongst people on their plight in the country.
Nerolac’s ad agency Lodestar Media’s national media director Nandini Dias says,”We finally got so many signatures that now we have created the longest canvas in India or possibly the world. The canvas is more than a kilometer long. We displayed the canvas at Shivaji Park today. It looked awesome. It had these coloured hands with signatures on a white canvas and the canvas went on and on. We needed around 89 boys to hold it up.”
A bystander at the venue states, “I was so excited, I got it shot in a video camera. All kinds of celebrities, filmi and from the corporate world participated.”
Speaking on the occasions, Goodlass Nerolac Paints managing director HM Bharuka says, “We are happy to collaborate with Akanksha for the cause of India’s disadvantaged children. This association offers thousands of people an opportunity to do their share for the cause of neglected and unfortunate children. Even a small gesture from an individual can make a big difference to and empower a child’s life.”
The company plans to use this event to create interest and drive traffic to its dealer network of over 11,000 dealers across the country.
Akanksha Foundation is a 10-year-old, nonprofit organisation, which educates less privileged children from slum areas. The NGO has managed to create opportunities for over 1,500 children. These children study in 27 Akanksha centres, 20 in Mumbai and seven in Pune.
MAM
PropertyPistol appoints Hemant Bajaj as chief marketing officer
Proptech firm taps global marketing leader to sharpen brand and growth strategy.
MUMBAI: In the fast moving world of proptech, building homes may be the business, but building the brand is just as crucial. Propertypistol, the proptech driven real estate advisory platform, has appointed Hemant Bajaj as its chief marketing officer (CMO) as the company looks to strengthen its brand narrative and accelerate growth across markets. Bajaj will lead the company’s marketing operations across multiple geographies, overseeing brand strategy, integrated marketing initiatives and revenue aligned growth programmes as Propertypistol prepares for its next phase of expansion.
The appointment comes at a time when the proptech sector is seeing rapid digital adoption, with companies increasingly focusing on leadership talent capable of combining technology, data driven marketing and customer experience.
Bajaj brings experience spanning India, South East Asia and the Middle East, where he has worked on scaling brands and leading digital transformation initiatives across multiple industries. His work in the marketing and media ecosystem recently earned him recognition as a ‘Powerhouse Leader’ at the Mastermind Awards in Dubai, highlighting his track record in managing high impact marketing mandates.
Propertypistol founder and managing director Ashish Narain Agarwal said the appointment comes at a pivotal stage in the company’s journey as it looks to strengthen its market presence.
“Hemant’s appointment comes at a defining moment for us. As we scale our market position, it is vital to have leadership that blends strategic vision with executional depth. Hemant’s deep understanding of brand and business alignment will be instrumental as we redefine the proptech landscape,” Agarwal said.
Bajaj said Propertypistol’s technology first approach to real estate advisory was one of the key reasons behind his decision to join the company.
“Propertypistol has established itself as a technology first platform that is redefining how investors navigate the property market. Having led marketing transformations across international borders and fast paced industries, I recognise the exceptional strength of the foundation built here,” he said.
He added that his focus would be on accelerating the company’s digital marketing capabilities while building strategies that deliver sustained value for customers and partners worldwide.
The leadership move reflects Propertypistol’s broader effort to strengthen its executive team as the proptech industry evolves rapidly. With property search, advisory and transactions increasingly shifting online, companies in the sector are investing heavily in marketing intelligence and digital platforms to stay competitive.
By bringing Bajaj on board, Propertypistol is betting that sharper brand positioning and technology led marketing will help it stand out in an increasingly crowded digital real estate marketplace.
