MAM
Neo@Ogilvy appoints Flipkart’s Ankush Talwar
MUMBAI: Neo@Ogilvy India has announced the appointment of AnkushTalwar as Analytics & Insights head of Neo@Ogilvy.
With an experience of more than 12 years in data science, analytics & insights Talwar was an analytics leader with Flipkart before joining Neo@Ogilvy. At Neo, he will develop and scale the analytics capabilities for digital and performance media.
Neo@Ogilvy India president and country head Rajesh Bhatia said, “The client expectation from their digital media partners is changing rapidly. With so much focus on data and analytics, brand owners are increasingly looking at digital, specifically media partners, to provide always on insights and intelligence. I am delighted to have someone like Ankush who will lead Neo@Ogilvy’sjourney into analytics.”
Talwar has a legacy of incubating and building world class analytics and data science units. He has experience across multiple industry sectors spanning eCommerce, retail, bankingand utilities where he created the ability to grow on the path of data driven decision making and inturn saving precious marketing dollars.
In his last role, Talwar was the head of Customer and Brand Strategy Analytics at Flipkart, where he was responsible for enabling companywide deep customer understanding based on vast amounts of transaction, visits and views data. He was instrumental in providing deep insights about Customer NPS (Net Promoter Score) and support moving it northwards for the largest e-commerce portal in India.
During his stint at Payback, Talwar led the Insights and Analytics teams for the largest loyalty network in India. Rewarded multiple times for his contributions, he created a suite of predictive solutions to predict the Next Logical Customer Spend, thus enabling the Next Best Action from brands and clients. Here, along with his team, he delivered the first Digital Consumer Spend Bureau for India. He was also the brain behind delivering incremental Rs 500 crore revenue for India’s largest retail chain.
Before that his experience includes working with some of the best Fortune 500 companies & Tech startups, including Accenture and American Express, where he started and scaled advanced analytics teams from just a handful of members to 50plus data science and analytics professionals. He also created models for complicated consumer marketing problems like Lifetime Value and Spend Intent.
Brands
Google Cloud names Vaibhav Gawde as head of customer engineering, Apac data management and database cloud
Tech veteran to lead customer engineering for data and database cloud across Apac
SINGAPORE: Google Cloud has elevated Vaibhav Gawde to head of customer engineering for Apac data management and database cloud, expanding his leadership remit across the Asia Pacific region.
In his new role, Gawde will lead teams that work with some of the region’s largest enterprises, helping them modernise their data foundations and adopt advanced database and cloud technologies. His focus will be on enabling scalable data architectures, accelerating innovation and supporting organisations as they navigate complex digital transformation journeys.
Based in Singapore, Gawde will steer Google Cloud’s customer engineering organisation for its database business across Apac. A key part of his mandate includes shaping the company’s “data-to-AI” go-to-market strategy, positioning modern data infrastructure as a stepping stone for generative AI adoption.
He will also work closely with sales leadership to drive cloud consumption among large enterprises while removing technical roadblocks that often slow digital transformation. Internally, he is tasked with nurturing a practitioner-first culture aimed at attracting and retaining top technical talent across the region.
Gawde joined Google in 2021 and previously served as head of customer engineering for financial services in India before moving into the role of principal architect for financial services across Apac. In those roles, he led C-suite engagements with banks and insurers to design AI-led cloud and data strategies.
Before Google, Gawde spent over a decade at Oracle, where he led India sales consulting and worked on technology strategies spanning cloud infrastructure, databases and enterprise systems for large BFSI and telecom clients.
With more than three decades in enterprise technology, Gawde’s career has moved from building mission-critical infrastructure to helping businesses rethink their data strategy in the age of AI. His latest promotion signals Google Cloud’s growing focus on data platforms as the bedrock of the next wave of digital innovation.
