Brands
NeoNiche names Sheraz Hasan to leadership board for Apac growth
MUMBAI: NeoNiche Integrated Solutions is sharpening its Asia-Pacific ambitions with the appointment of Sheraz Hasan to its leadership board. The move signals a clear intent from the experiential marketing specialist to scale faster across one of the world’s most dynamic regions.
Hasan brings heavyweight credentials to the table. As former head of marketing for Amazon Web Services across Asia Pacific and Japan, he spent nearly a decade building the engines that fuelled AWS’s growth across APJ and India. From go-to-market strategy to cracking high-growth markets, his playbook is well tested.
For NeoNiche, the timing could not be better. The company, known for blending technology with immersive brand experiences, sees Singapore and the wider Asean region as a springboard for global expansion. Digitally savvy audiences, cultural diversity and fast-moving markets make the region fertile ground for bold brand storytelling.
“Sheraz brings a rare mix of large-scale platform thinking and deep regional insight,” said NeoNiche founder and CEO Prateek N. Kumar. “His perspective on account-based marketing, ecosystem building and expansion into new markets will be critical as we enter our next phase.”
Hasan, for his part, sees a company ready to stretch its wings. “NeoNiche has the ingredients to redefine its category,” he said. “Scaling today is about balancing global ambition with local intelligence, especially in high-potential markets like ASEAN. I am excited to help build that momentum.”
The appointment underlines NeoNiche’s growth-first mindset as it doubles down on creative engagement, technology-led solutions and a truly global outlook. In a crowded marketing landscape, the agency is betting that the right leadership can turn regional opportunity into worldwide impact.
Brands
PeopleStrong appoints Adishri Charla SVP marketing to drive global growth
Former UiPath marketing head to scale brand, demand and expansion across regions
NEW DELHI: PeopleStrong has brought in marketing heavyweight Adishri Charla as senior vice president, marketing, tasking her with sharpening the company’s global brand and fuelling its next phase of growth.
Charla steps in with nearly two decades of B2B marketing experience across both fast-moving start-ups and global technology giants. She joins from UiPath, where she served most recently as director and head of marketing for India and Saarc, playing a key role in the automation firm’s rise to category leadership in the region. Her work there ranged from revenue-driven marketing strategies to building strong customer and community engagement programmes.
At PeopleStrong, Charla will oversee global brand strategy, demand generation and customer engagement as the HR tech firm expands across India, Asia, the Middle East and other emerging markets.
CEO Sandeep Chaudhary said the company was looking for a leader who could connect brand storytelling with measurable business outcomes. “Adishri brings global marketing experience and strong team leadership. We are confident she will help sharpen our positioning and support our next phase of expansion,” he said.
Charla previously held marketing roles at Oracle India and IBM India, working across cloud, systems and product marketing. An MBA graduate from Symbiosis Centre for Management and HR Development, she has also completed executive programmes at Columbia Business School and ISB.
Sharing her excitement about the move, Charla said PeopleStrong has the potential to reshape how organisations across the region think about HR technology. She added that her focus will be on building stronger brand connections while driving measurable business impact.
Backed by Goldman Sachs Alternatives, PeopleStrong today serves more than 500 enterprises and has won several industry recognitions, including honours at the ET Human Capital Awards and the People Matters Infini-T Awards. Charla’s appointment signals the company’s intent to strengthen leadership as it scales its global ambitions.
