MAM
NEO TECH® is set to launch PPE kits and protective gear for frontline warriors with partner brands – Donear, Grado by GBTL & OCM
Mumbai: With the Covid-19 pandemic making its presence felt globally, the frontline workers are diligently performing their duties towards the society. Being synonymous with product innovation since their inception and with the vision of contributing to the society, the Donear Group – Donear, GRADO by GBTL (GBTL was formerly known as GRASIM) and OCM – have ventured into manufacturing fabrics, garments and protective gear using NEO TECH® Technology, under their ranges – CARETEX, PROTEX and SHIELDTEX respectively offering PPE Kits, Masks, and healthcare apparels.
To quickly cater to the evolving need for Healthcare products, the group has invested in ‘heat seam sealing’ taping machines and has started producing PPE kits. These kits have been certified by renowned laboratories and agencies including SITRA and DRDO.
Understanding the need of the Healthcare segment and due pain points, the group has also developed specialized fabrics with Anti-microbial and Blood repellent finish. These fabrics are made with NEO TECH® Technology and especially for PPE coveralls. One of the USPs of these coveralls is that they are reusable.
Another USP is the comfort factor for the wearer, which is why the fabric is made with a breathable water-proof chemical.
With the primary aim of providing high quality, utilitarian, ready-to-wear products and catering to an array of industries such as Healthcare, Aviation, Defence, Banking, Police, NGOs, municipal workers, security agencies, Government bodies, etc. These products shield the frontline workers from viruses and bacterium, upholding the tenets of health, hygiene and comfort which are the need of the hour. These reusable coveralls will further help curb the challenges of waste management considerably.
These anti-bacterial fabrics have received wide acclaim from multiple industries, such as the major State Police Departments and Government bodies amongst others.
These fabrics are also being appreciated by people who commute daily (commuter suits), as aprons in Salons/ clinics – anywhere where a human touch could be involved.
NEO TECH® is a unique technology developed by the Donear Group companies, a culmination of extensive efforts in research and development, done with the intention of bringing a paradigm shift in the Indian Textile industry. In the wake of COVID-19, a team of industry stalwarts, illustrious chemical suppliers and technological institutions was formed, with the aim of developing fabrics that are high quality, utilitarian and have a shield against bacteria and viruses alike. Apart from other technologies such as moisture management, anti-odour, cool max and much more.
The product basket of CARETEX, PROTEX and SHIELDTEX comprise of PPE Kits, masks, and healthcare apparels and details are as follows-
· PPE Kits comprise of :
o Anti-microbial Reusable Coveralls customised for being waterproof and stain repellent
o Disposable Coveralls (non-woven poly propylene fibre) which are dust-proof, fluid and blood resistant
o 3-Ply Face Masks
o Nitrile Gloves
o Shoe covers
o Face Shields
o Goggles
and much more
· Specifically for masks, they are available as –
o Anti-Microbial Reusable Mask made of 100% cotton fabrics, which are Fluid repellent, odourless, anti-fungal in nature
o Disposable 3 ply non-woven masks, made out of ultra-fine fibre which is fluid resistant in nature
Pioneering in innovation, these brands have extended their product range by bringing in Anti-viral and Anti-microbial Reusable and Disposable healthcare apparels –
· Reusable apparels constitute of scrubs, lab-coats, caps, aprons and Gowns made of Poly cotton & Poly Viscose and 100% Polyester with fluid repellent finish
· Disposable category comprises of caps, shoe covers and aprons.
Apart from the range above, the NEO TECH Research & Development laboratory is constantly working on new products and innovations which will be rolled out in due course of time.
Rahul Agarwal (Director – Donear) said, “While the country is grappling with the Covid-19 pandemic and the front line warriors are taking the centre stage, it’s our responsibility to contribute and protect them. In doing so, we have successfully extended our product offerings for NABL certified NEO TECH® range of protective gear inclusive of PPE kits, masks and apparels for healthcare, police, defence, municipal workers amongst others. We endeavour to provide our civilians and frontline warriors with the best quality protective gear while keeping them safe and sound and meet the evolving needs of tomorrow.”
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
