MAM
Neha Dhupia is brand ambassador of Gitanjali’s new range Gdivas
MUMBAI: Jewellery manufacturer Gitanjali Group has launched a new brand, Gdivas and has roped in Bollywood actor Neha Dhupia as the brand ambassador for the same.
The new Gdivas range, starting from Rs 3150, is specially designed for the “confident and stylish women of today” the company said.
“Gdivas is a new brand under Gitanjali which caters to the young woman with adulation everyday for every occasion. These are light weight and elegant pieces that can complete your any day attire,” said Gitanjali Brands CEO Niyat Parekh. “Dhupia very well represents the young, independent and social woman who is the perfect face for Gdivas.”
Dhupia added, “It‘s wonderful to be associated with a fashion forward brand like Gdivas, offering young professional women like me, jewellery which we can flaunt for every occasion, an extensive yet affordable collection to choose from, which adds flair to any outfit and above all, all occasions, truly making one feel like a diva.”
The company is also launching a new TVC with Dhupia, which revolves around a day in a young modern woman‘s life- a woman who just like most young urban women, is aware of how she needs to look and carry herself, is in search for the perfect outfit with the right accessories, including jewellery which is trendy, chic and lightweight and yet complements her every mood and occasion. Gdivas spells out that it‘s time to be jeweled with adulation everyday with stunning pieces complimenting an everyday look for the diva in you.
Gitanjali Group also houses brands like Nakshatra, D‘damas, Gili, Asmi, Sangini, and Giantti.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
