MAM
Neeta Lulla unveils new collection Nisshk
Mumbai: Neeta Lulla, a household name in the fashion industry, a name that needs no introduction has once again left an indelible mark in the world of fashion with the launch of her new collection “NISSHK” by House of Neeta Lulla at the recent fashion show. Hitting the ramp was the ever-glamorous Rani Ko-HE-Nur also known as Sushant Divgikr, with the elegant Shanaya Kapoor turning heads as the showstopper.
In the new collection “NISSHK”, the visionary designer Neeta Lulla encapsulates the essence of timeless elegance that seamlessly fuses traditional Indian aesthetics with modern twists. Drawing inspiration from the Edwardian era, the collection features a seamless blend of vintage laces, brocades, and broderie, with whimsical ruffles and dreamy fabrics paired with a vibrant palette of summer colours and hues of pastel, the collection resonates with the romantic spirit of the modern woman. The fashion show witnessed palpable energy with the presence of A-list personalities from the fashion and entertainment industry. Along the front rows were Ankita Lokhande, Manasi Scott, Luv Sinha, Preeti Jhangiani, Parvin Dabas, Aditi Govitrikar and Arunoday Singh. The beautiful and stylish Shanaya Kapoor with her effortless charisma was seen strutting in style, representing the new generation bride with grace, a pure vision to behold. The collection showcased a carefully curated collection of pieces perfectly capturing the essence of the modern bride, making it a memorable affair indeed.
As the curtains rose, Sushant Digvijekar graced the stage, wowed the audience by serenading them with the timeless melody ‘Taal Se Taal’ from the iconic 90s movie ‘Taal donning a stunning green sequined couture gown by Neeta Lulla.
But the spectacle didn’t end there. The anticipation reached its peak as Shanaya Kapoor took the spotlight as the showstopper, adorned in an elegant ivory gown, crafted from delicate Tulle fabric, boasting a sophisticated silhouette featuring a corset-inspired bust and a gracefully straight-fit skirt. The corset features intricate cut-outs and is lavishly embellished with shimmering sequins, katdana detailing, and sparkling crystals, exuding opulence and grace. This exquisite gown comes with a price tag of Rs 175,000.
Shanaya embraced a minimalist approach with her accessories, allowing the shimmering gown to take centre stage. She opted for delicate diamond earrings, a diamond handcuff, and high-block heels adorned with rhinestones. Talking about her makeup, the actress perfectly complemented the allure of her gown, with softly done eyes, defined brows, mascara-coated lashes, and contoured cheeks enhanced by a touch of blush. A nude lipstick completed the look, exuding sophistication and timeless charm.
Neeta Lulla talking about the success of her fashion show, “I’m thrilled to share this new collection with the world. “NISSHK” by House Of Neeta Lulla has always been about celebrating tradition with an effortless blend of modernity. I wanted to create pieces that empower the modern bride- or any woman for that matter to embrace their unique style and make them stand out with unapologetic confidence.”
In conclusion, ‘NISSHK is more than just a collection; it is an experience that invites you to immerse yourself in the beauty of classic romance, reimagined for today’s modern woman, the collection stands as a testament to Neeta Lulla’s enduring legacy and her ability to create captivating fashion that transcends time.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
