MAM
Neeraj Sangani takes charge as Hansa Customer Equity CEO
Mumbai: RK Swamy Hansa Group on Wednesday named Neeraj Sangani as chief executive officer of its wholly-owned subsidiary Hansa Customer Equity Pvt Ltd. He will be reporting to group CEO Shekar Swamy and the board of the company, said the statement.
The RK Swamy Hansa Group commenced Hansa Customer Equity as a start-up 13 years ago and has invested heavily in this technology-driven space. The company has established itself as a leader in the data analytics, CRM, and martech space and is providing exemplary service to its clients.
Sangani has been the COO since May 2020 and running the operations of the company for the past 16 months.
“Neeraj joined the group over two decades ago. He grew up in the world of advertising and branding, and has added valuable experience in analytics and data-driven customer engagement programs. He will be a great partner to clients and our people, and drive the company to the next level,” stated Shekar Swamy.
Sangani is an alumnus of UCLA Anderson School of Management and a keen proponent of Behavioural Economics. He has completed his professional certifications from the Institute of Data & Marketing, London, and the Rotman School of Management, Toronto. He runs www.cxmlab.com, a blog on tech, data & analytics.
“It is an honour to lead this exciting company with a great portfolio of clients,” said Sangani. “I look forward to working closely with the group, and consolidating our leadership position in the market.”
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
