MAM
Neeraj Roy elected as IAA India chapter president
MUMBAI: The India Chapter of International Advertising Association has elected Hungama Digital Media CEO Neeraj Roy as its president.
Roy said, “We look forward to serving the ever changing needs of the marketing and advertising fraternity as India is at the cusp of a digital transformation that will impact all aspects of life.”
Further, Monica Tata, COO – BTVi, elected as VP commented, “I am looking forward to be part of the next phase of IAA under the new leadership.”
Pradeep Dwivedi, former CMO of The Dainik Bhaskar Group, elected as the Hon. Secretary, said, “There has never been a better time for our industry to evolve and transform itself. I am keenly looking forward to working with industry leaders to sustain the rich legacy of past IAA initiatives and contribute to new ones.”
Jaya Advertising Pvt. Ltd. chairman Jaideep Gandhi was elected as the honorary treasurer.
In addition, MCCS India Pvt Ltd -ABP News CEO Ashok Venkatramani, Daily Deshdoot director Janak Sarda, Indian National Press director Abhishek Karnani, Mathrubhumi PTG & PBG Co. Ltd director Shreyams Kumar, VRL Media Ltd managing director Anand Sankeshwar, have been elected as members of the managing committee.
IAA India past president Kaushik Roy said, “With strengthened senior level representation from India and the Asia Pacific, IAA globally is well poised to support and nurture the interests of the advertising, marketing and media fraternity.”
MAM
VIDA partners with Kolkata Knight Riders, gifts SRK limited-edition electric scooter
Bollywood superstar receives custom DIRT.E K3 Knight Edition as symbol of collaboration.
MUMBAI: Shah Rukh Khan just got a new ride that’s truly fit for a King and it comes with a serious green twist. Electric two-wheeler brand VIDA has teamed up with Kolkata Knight Riders for the upcoming cricket season and marked the partnership by presenting a limited-edition DIRT.E K3 – the Knight Edition – to the team’s co-owner and global icon, Shah Rukh Khan.
The custom scooter symbolises the coming together of two brands that stand for aspiration, confidence, and a progressive, sustainable future. VIDA and KKR aim to engage with a generation that is bold in its choices and ready to drive meaningful change.
The sleek, knight-themed DIRT.E K3 was specially designed to reflect the spirit of the partnership, blending performance with eco-conscious mobility.
This collaboration highlights VIDA’s growing presence in the electric mobility space while leveraging the massive reach and emotional connect of the Kolkata Knight Riders franchise and its charismatic leader.
In a world where style meets sustainability, VIDA and KKR have found the perfect match. With Shah Rukh Khan now officially riding for the Knight Riders off the field as well, this partnership promises to be anything but ordinary. Expect the roads and the stands to get a lot more stylish and a lot more electric.
