Brands
Neeraj Jha named head of sports business – India and South Asia at Warner Bros. Discovery
From Eurosport to WBD, Jha charts a new course for sports in India and South Asia
GURUGRAM: Neeraj Jha has been appointed head of sports business for India and South Asia at Warner Bros. Discovery, marking an exciting new chapter in a career that has long been at the crossroads of sports, media, and live entertainment.
Jha’s journey in the world of broadcast and sports media spans over two decades, from producing live shows at Ten Sports to shaping content strategy at Zee, IMG, and Eurosport. Most recently, he served as director of content, programming and acquisition at Warner Bros. Discovery, where he drove year-on-year Ebitda growth and steered the network’s programming, satellite planning, and on-air promotions. His expertise ranges from content acquisition and marketing to broadcast operations and strategic partnerships.
Colleagues praise Jha for thinking outside the box. “When constraints are immense, he delivers results no matter what,” one senior executive remarked, highlighting his knack for sourcing compelling content and intellectual property for the South Asian market.
Beyond the boardroom, Jha co-founded SEEtalks, a live event series designed to inspire audiences with compelling stories, reflecting his passion for storytelling and community engagement.
From launching daily sports news shows to localising global content like WWE Wrestling for Indian audiences, Jha’s career has been a blend of creativity and operational excellence. As he steps into this new role, the sports broadcasting landscape in India and South Asia is set for a fresh and dynamic chapter.
Brands
Flipkart plays on Ugadi vs Yugadi debate in festive campaign
Light-hearted film turns pronunciation clash into deals and delight
MUMBAI: Flipkart is turning a tongue-twister into a talking point with its latest campaign around Ugadi, playfully diving into the age-old debate of Ugadi versus Yugadi.
Conceptualised by 22feet, the campaign leans into a simple cultural truth. While pronunciation may differ across Andhra Pradesh, Telangana and Karnataka, the festive spirit and the urge to shop remain universal.
The campaign film captures this with a humorous back-and-forth between Telugu and Kannada speakers arguing over the ‘right’ way to say the festival’s name, only to land on a cheerful twist where both sides are rewarded. It is less about settling the debate and more about celebrating it.
At the centre of the activation is an interactive microsite, where users can share festive wishes and unlock exclusive deals on the Flipkart app. The idea turns a linguistic quirk into a participative experience, nudging users to engage while they browse.
The campaign is being amplified across digital platforms, including Meta, along with integrations on Flipkart’s own ecosystem, encouraging users to join the conversation and cash in on festive offers.
22feet chief creative excellence officer Vishnu Srivatsav said, “Small cultural nuances often create the most interesting ideas. The pronunciation debate gave us a playful starting point, and from there we built a take that is both celebratory and distinctive.”
In blending humour with heritage, Flipkart’s campaign shows that sometimes, it is not about who is right, but how everyone can win, especially when there are deals on the table.
