MAM
Neeraj (Bunty) Bahl appointed ITW Blitz CEO
NEW DELHI: Neeraj Bahl has been appointed as the chief executive officer of ITW Blitz, the talent management arm of ITW Playworx Media and Entertainment, a part of ITW Consulting, an integrated marketing agency.
Bahl, popularly known as Bunty, brings in close to 20 years of experience in the field of celebrity management and film and digital content creation. Bunty will be based in Mumbai and will report to the executive board of ITW Playworx.
Bahl said: “The Indian market is largely influenced by entertainment and sports. The film and music industry is going through an explosive growth phase which we want to capitalise on.”
ITW Playworx CEO Sidharth Ghosh said, “Our vision is to create an integrated approach for brands, where it is not only about creating the right concept, but also about ensuring quality execution across mediums.”
“Content consumption pattern is evolving — on newer platforms like OTT. ITW Blitz will also create customised content across mediums. With the wealth of knowledge and experience Bunty brings in, his contribution will have a positive impact on the overall business,” Ghosh added.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
