MAM
Neeraj Bassi to move on from Havas Group India
Mumbai: Havas Group India chief strategy officer Neeraj Bassi has decided to move on from the network. He joined the network in April 2020 and was leading the strategy function.
Bassi, who reports to Havas Group India group CEO Rana Barua, will help in the transition and continue till March 2022, the agency said.
Talking about Bassi’s exit, Rana Barua, said, “It was fantastic working with Neeraj, the last two years. I wish him all the best for his future endeavors.”
Neeraj Bassi added, “I had an enriching experience with Havas Group India over the last two years. As I move on, I would like to wish Rana, Bobby and the entire leadership at Havas Group India all the very best.”
Bassi was formerly with Publicis India, where he headed strategy and was the managing partner. He leverages more than two decades of varied experience across categories, having worked with agencies such as Ogilvy, Wunderman Thompson, McCann and market research networks-TNS, IMRB, NFO in India and overseas.
He has also provided strategic guidance and brand solutions to Unilever, Audi, Cadbury Dairy Milk, BMW, Honda, Asian Paints, Nestle, Philips, HSBC, Adidas, Voltas, Sprite, Max Life, and Dabur among others. Bassi teaches at his alma-mater MICA Ahmedabad.
Brands
Atomberg unveils AC rotary compressor technology at Acrex 2026
Move marks entry into Hvac components with India built solution
MUMBAI: Atomberg Technologies has unveiled a new air conditioner rotary compressor technology at Acrex India 2026, signalling the company’s entry into the Hvac components space and expanding its engineering capabilities beyond consumer appliances.
The compressor has been developed by the company’s B2B engineering arm, Atomberg Innovation Private Limited, which focuses on building engineering solutions for the consumer durables and Hvac ecosystem.
Designed and manufactured in India, the rotary compressor is built for 1.5 tonne air conditioners and integrates high efficiency motor technology with improved noise, vibration and harshness performance. The system also complies with Indian regulatory standards, positioning it as a locally developed alternative in a segment often reliant on imports.
The development marks Atomberg’s latest step in expanding its technology portfolio into Hvac component systems while continuing its push towards indigenous innovation in appliance engineering.
Atomberg Technologies founder and chief executive officer Manoj Meena, said the launch reflects the company’s evolution from appliance innovation to deeper engineering solutions. “Our journey began with reimagining everyday appliances through technologies such as BLDC motors. Today we are building advanced engineering solutions in India, including this AC rotary compressor, as we expand into the Hvac ecosystem,” he said.
Atomberg Innovation operates as an end to end original design manufacturing partner, developing solutions that include motor technologies, integrated drive systems, embedded control platforms and manufacturing capabilities. Its portfolio spans technologies such as air conditioning motors, motor drivers based on field oriented control algorithms, solar tracker motors and drone motors.
The company’s engineering infrastructure covers the full product lifecycle, from electronics design and digital twin modelling to testing and manufacturing through in house facilities such as SMT lines, motor assembly units and automated production systems. This integrated setup allows some products to move from concept to production in as little as three months.
By combining vertically integrated manufacturing with engineering led design, Atomberg aims to strengthen India’s capabilities in advanced appliance components while supporting the broader push for domestic technology development and reduced dependence on imports.
