MAM
NEC to sponsor CNN video blog
MUMBAI: Under a new CNN initiative sponsored by NEC corporation, six men and women, wanting to make a difference in the world, will blog and post videos of their lives and jobs.
Titled Be the Change, it aims to harness CNN International’s global reach, multiplatform services and cutting edge technology to reach deep into the lives of ordinary citizens doing extraordinary things around the world to benefit others.
NEC’s sponsorship of Be the Change runs for a year from this month and is set to be broadcast worldwide while featuring online at www.cnn.com/bethechange
The work of the six people and the global platform the initiative provides is expected to inspire others to make their own impact through similar ventures.
CNN Asia Pacific VP news ad sales William Hsu says, “Be the Change is a fantastic initiative and we are delighted to have the support of NEC in this groundbreaking venture. To highlight and celebrate work that is rarely reported on and often barely visible to the larger community is hugely important and we hope that our global audience will share in these unique experiences.”
NEC GM advertising division Junichi Shibi says, “Throughout its history, NEC has continuously sought ways to contribute to society through technological innovation and advanced solutions. NEC is proud to sponsor CNN’s Be the Change, which shares the goal of empowering people and societies around the world through innovative activity to effect change for the better.”
Whether it’s building a sports complex for a disadvantaged community in South Africa, or aiding abused young people in Cambodia’s second largest city, the ‘Be the Change’ aid workers are committing their lives, their time and their energy to work for others.
One video diary from a contributor will become a weekly segment on CNN International television, while blogs from each contributor will be hosted on a specially-produced web site, in addition to biographical sketches, links to their organizations and photo galleries. The site will be interactive, allowing visitors to comment and post questions to and for the contributors.
Brands
Beep App launches Gen-Z career platform, clocks 30,000 plus placements
Pune startup turns scrolling into career action with learn-explore-earn model
PUNE: Beep App has rolled out its newly positioned career-focused app aimed at Gen-Z users, as it looks to bridge what it calls a growing gap between exposure and employability among young Indians.
Formerly known as EventBeep, the platform is built around a simple but timely idea: turning everyday scrolling into meaningful career action. The app targets students and early professionals, offering a unified space to explore career options, learn relevant skills and access internships and job opportunities.
At a time when short-form content dominates screen time, Beep is attempting to flip the script by embedding structured, career-oriented insights within a familiar scroll-based interface. The idea is not to disrupt user behaviour, but to redirect it.
The platform spans a wide range of fields, including artificial intelligence, product management, design and data analytics. It provides users with insights into role expectations, required skills and step-by-step career pathways, supported by inputs from industry practitioners.
At the heart of the offering is a “learn, explore, earn” model that integrates discovery, skill-building and hiring into one ecosystem. The company says this closed-loop approach is already gaining traction, with over 30,000 placements facilitated so far.
“Gen-Z does not lack ambition; what they often lack is structured direction,” said Beep App founder and CEO Saurabh Mangrulkar. “The Beep App is designed to organise that exposure into actionable pathways so users can move from intent to execution with greater confidence.”
The launch comes amid a broader shift in India’s job market towards skills-first hiring, where practical experience and demonstrable capabilities are increasingly valued alongside academic qualifications.
Founded in 2021, Beep App has grown steadily within the student ecosystem, connecting over 6.5 million users with opportunities across more than 1,500 colleges and 7,800 hiring companies.
Looking ahead, the company plans to deepen its content across emerging sectors, expand its hiring network and build more personalised career pathways tailored to user behaviour.
As Gen-Z continues to navigate a complex and fast-evolving job market, platforms that can turn curiosity into clarity may well shape the next wave of career discovery.
